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Virginia Tops Shopping App Ibotta's Valentine's Day Rankings for Most Romantic StateDENVER, Feb. 9, 2017 /PRNewswire/ -- Virginia really is for lovers. That's according to Ibotta, the mobile shopping app whose users have earned more than $170 million in cash-back rebates on everyday purchases. Today, Ibotta released results from its first-ever Valentine's Day shopping data analysis, and found that Virginia is the most romantic state based on wine and chocolate sales. An analysis of more than 4.6 million item-level receipts uploaded to the Ibotta app showed that Virginia experienced the biggest spikes in both wine and chocolate purchases, up 136 percent and 138 percent, respectively in the two weeks leading up to Valentine's Day 2016. North Carolina ranked second, up 125 percent in wine sales in the run-up to last year's holiday, and chocolate surged by 136 percent. Oklahoma, Connecticut and Maryland, rounded out the top five states for wine, while New Hampshire, Maine and Maryland ranked just below North Carolina for chocolate sales. "We're always looking for trends that can help consumers save even more money," said Bryan Leach, founder and CEO of Ibotta. "In addition to providing cash-back offers on Valentine's Day staples like wine and chocolate in the app, we wanted to leverage our data to further empower our users and help them make smarter shopping decisions." Wine Cheapest on Tuesdays, Chocolate Cheapest on Wednesdays Millennials Cynical About V-Day, Boomers Consider It Romantic Fifty-one percent of baby boomers answered, "It's romantic," when asked to describe Valentine's Day, while only 37 percent of millennials surveyed had the same response. The largest contingent of both millennials (45 percent) and Generation Z (51 percent) said they feel Valentine's Day is "just another day created by card and candy companies," while more than half of all baby boomers say the holiday is inherently romantic. Nearly 75 percent of baby boomers, in addition to their views on the holiday itself, consider themselves to be romantic. Ironically, while a majority of all respondents to the survey said they view themselves as romantic, more than half of them said their significant other isn't, especially those who are married with children. Dating Couples Spend the Most on Valentine's Day Only 14 percent of all those surveyed said they agree to a budget with their significant other ahead of time in order to save money. And almost unanimously, respondents of all generations and relationship status say it is okay to buy a discounted gift or earn cash back when buying a Valentine's Day gift, although only 16 percent actually admitted to doing so. To learn more about Ibotta, visit www.ibotta.com. About Ibotta
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/virginia-tops-shopping-app-ibottas-valentines-day-rankings-for-most-romantic-state-300404669.html SOURCE Ibotta |