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STRATA Partners with DOmedia for Out-of-Home Ad Buying ToolsCOLUMBUS, Ohio, Feb. 1, 2017 /PRNewswire/ -- Today, STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia's demand-side platform (DSP), which automates much of the OOH media buying process, powers about 10 percent of all U.S. OOH ad campaigns. The partnership with STRATA provides DOmedia with access to the 1,200 [JR1] advertising agencies STRATA works with across all advertising media formats. "STRATA has a long history of success helping ad agencies leverage technology to improve client satisfaction and increase efficiency," said Ken Sahlin, CEO of DOmedia. "We believe this partnership will continue that tradition by increasing the ROI on OOH media for thousands of STRATA agencies and their clients." Under the partnership, DOmedia will integrate its planning and buying tools with STRATA's order management and billing platform. The integration gives STRATA agencies an OOH media buying solution, including access to DOmedia's extensive database of OOH inventory, advanced planning data, and workflow automation tools, reducing the time to execute a campaign. "STRATA users will gain a concrete strategic advantage by using a fully integrated DOmedia to better execute their out-of-home media campaigns," said Harvey Kent, Vice President, Global Agency Strategy at STRAA. "This is an important partnership for STRATA as we continue to collaborate with key partners using cloud-based software to service every aspect of the advertising marketplace, including digital, TV, radio, and OOH." Harmelin Media, one of the largest independent media service companies in the U.S., will be among the first agencies to take advantage of the integration between STRATA and DOmedia. "DOmedia's workflow automation tools allow us to spend more time evaluating locations and building successful campaigns for clients," said Joe Waugh, Senior Vice President at Harmelin Media. "Connecting DOmedia with STRATA will create a seamless process going from RFP through contracting, invoicing and billing." About STRATA About DOmedia To learn more about DOmedia's products for OOH vendors and media buyers, visit DOmedia.com. Visit DOmedia.com/Offers to see great deals available right now.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/strata-partners-with-domedia-for-out-of-home-ad-buying-tools-300400347.html SOURCE STRATA |