[January 29, 2017] |
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IAB Announces 2017 Sales & Service Excellence Awards Winners
IAB
(Interactive Advertising Bureau) announced the winners of the 2017 IAB
Sales & Service Excellence Awards during an opening night ceremony at
the IAB
Annual Leadership Meeting, taking place at the Diplomat Beach Resort
in Hollywood, Florida. The IAB Sales Excellence Awards recognize the
individuals and member companies that have demonstrated the highest
levels of customer service, knowledge, and innovation in digital
advertising sales. The IAB Service Awards honor those individuals at IAB
member companies who have made exceptional contributions to IAB
initiatives over the past year.
2017 IAB Sales Excellence Awards
Working hand-in-hand with IAB, Advertiser Perceptions identified which
particular skills and achievements should be measured and honored for
the awards. Advertiser Perceptions then developed and sent out a
two-part customer feedback survey, which served to pinpoint the sales
organizations and individuals that the ad buying community believes
excel.
Over 575 agency and marketing executives answered the questionnaire,
nominating and then voting on the best sales teams and individuals
across four main categories-large organization, small-to-medium sales
organization, leadership through mentoring, and sales person of the year
in four key U.S. regions. Respondents represented companies that spent
at least $1 million on interactive advertising during the last year.
2017 IAB Sales Excellence Awards Winners are:
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Overall Sales Excellence for a Large Sales Organization: Hulu (News - Alert)
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Overall Sales Excellence for a Small-to-Medium Sales Organization:
MaxPoint
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Leadership through Mentoring: Jim Lecinski, Google (News - Alert)
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Sales Person of the Year:
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East Coast: Sarah Potts, AOL
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West Coast: Chris Robertiello, Google
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Central: Shannen Gillespie, ESPN (News - Alert)
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South: Anna Baldwin, Pandora
"We salute this year's recipients of the IAB Sales Excellence Awards,
who have earned the respect of the digital media industry through their
great success in digital advertising sales," said David Doty, Executive
Vice President and CMO, IAB. "These companies and individuals provided
brand marketers with valuable solutions for connecting with their
customers as they move across digital screens."
2017 IAB Service Excellence Awards
The IAB Service Excellence Awards honor individuals from IAB member
companies for their noteworthy contributions and thought leadership on
IAB and IAB Tech Lab initiatives over the past year. Members of the 20
IAB committees, councils, and working groups choose the winners based on
nominations made by IAB staff.
"We are proud to applaud these leaders-each providing significant
guidace and individual resources to initiatives that have fostered the
growth of the interactive advertising industry," said Anna Bager, Senior
Vice President and General Manager, Mobile and Video, IAB. "Their
outstanding service will shape the future of the digital media and
marketing in mobile, virtual reality, gaming, messaging, and more."
2017 IAB Service Excellence Awards Winners are:
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Kevin Ching, Vice President, Product Management, NinthDecimal,
for his significant input toward the publication of the "Mobile
Location Data Guide for Publishers," which provides comprehensive
information for publishers looking to tap into the power of
geo-marketing.
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Adam Cohen-Aslatei, Senior Director of Marketing, Jun Group,
for his contributions in defining the terminologies and providing
meaningful feedback in the final draft of the "IAB Mobile App
Marketing Glossary."
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Rick Erwin, President, Audience (News - Alert) Solutions, Acxiom, for his
direction and instrumental involvement leading to the formation of the
IAB Data Center of Excellence.
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Dan Feldstein, Head of Marketing, Medialets, for his leadership
of the IAB Mobile Identity Working Group, as well as his contributions
in defining the scope of "Mobile Identity for Marketers: A Best
Practices Primer for Mobile & Cross-Device Marketing."
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Rhett Frandsen, Senior Director, R&D Business Strategy, Rubicon
Project, for his outstanding contributions on "Marketing in the
Messaging Space," encapsulating the expanding messaging landscape and
its opportunities for advertisers.
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Vikas Gupta, Vice President of Strategy and Interim Head of
Marketing, Factual, for his leadership in producing the
publication of the "Mobile Location Data Guide for Publishers," which
provides comprehensive information for publishers looking to tap into
the power of geo-marketing.
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Ariane Gut, Head of Insights and Analytics, Tremor Video, for
her insightful research on mobile video advertising, contributing to
the study "Multiscreen Video Best Practices: Understanding the Next
Wave of Video Ad Receptivity."
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Ryan McConville, President and Chief Operating Officer, Kargo,
for his thought leadership and creative perspective on ways to improve
the user experience and serve today's liquid consumer as captured in
the whitepaper "Improving Digital Advertising Experiences with Liquid
Creativity."
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Ariel Shimoni, Director of Virtual Reality, StartApp, for his
insights into VR and 360-degree video analytics that were instrumental
in the development of the IAB VR market snapshot report, "Is Virtual
the New Reality."
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Joe Zawadzki, CEO, MediaMath, for his vital leadership in the
formation of the IAB Data Center of Excellence.
"The IAB Tech Lab Service Excellence Award winners responded to the
industry's call for intelligent, innovative leadership to help guide the
next wave of digital advertising technology," said Alanna Gombert,
Senior Vice President, Technology and Ad Operations, IAB, and General
Manager, IAB Tech Lab.
2017 IAB Tech Lab Service Excellence Awards Winners are:
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Amy Cerrito, Senior Manager, Ad Technology, CBS Interactive, for
her consistent and meaningful contributions in creating the "Publisher
Ad Blocking Primer," from initial ideation through refinement and
final editing.
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Sarah Kirtcheff, Director, Technology Services - Midwest,
Flashtalking, for her outstanding leadership in drafting the Flash
to HTML5/JavaScript migration paper and checklists, which are key to
helping the industry adopt HTML5.
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Gasper Kozak, Director Engineering, Ad Delivery, Celtra, for
his leadership on MRAID 3.0, in particular his work in developing the
viewability solution and defining key features for user experience,
pre-loading, and ad readiness.
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Jay Lieske, Mobile Software Architect and Manager, Google, for
his outstanding contributions on the development of MRAID 3.0,
specifically for providing data, technical details, and other features
to improve user experience.
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Sam Lo, Director of Mobile Creative Technology (News - Alert), Flashtalking, for
his important contributions to the IAB Flex Ads Working Group,
including efforts in developing the flex ad sizing grid, as well as
his guidance on determining asset weights and sample ads for testing.
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James Reetzke, Senior Software Engineer, Visible Measures, for
his contributions in developing testing for the Open VV code base, and
his leadership on developing the intersection observer-based
technology release to support HTML5.
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Paul Vincent, CEO, Flexitive, for his leadership of the IAB
Flex Ads Working Group and efforts in defining flex ad sizing and LEAN
guidance for the IAB New Ad Portfolio.
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Jarred Wilichinsky, Vice President, Video Monetization and
Operations, CBS Interactive, for his outstanding leadership in
drafting the VAST 4.0 specification to improve the support for
server-side ad insertion in video advertising.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and
marketing industries to thrive in the digital economy. It is comprised
of more than 650 leading media and technology companies that are
responsible for selling, delivering, and optimizing digital advertising
or marketing campaigns. Together, they account for 86 percent of online
advertising in the United States. Working with its member companies, the
IAB develops technical standards and best practices and fields critical
research on interactive advertising, while also educating brands,
agencies, and the wider business community on the importance of digital
marketing. The organization is committed to professional development and
elevating the knowledge, skills, expertise, and diversity of the
workforce across the industry. Through the work of its public policy
office in Washington, D.C., the IAB advocates for its members and
promotes the value of the interactive advertising industry to
legislators and policymakers. Founded in 1996, the IAB is headquartered
in New York City and has a West Coast office in San Francisco.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170129005017/en/
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