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Loyalty Management Market by Type of Solution, Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2021
LONDON, Jan. 19, 2017 /PRNewswire/ -- "Rising need for competitive differentiation among organizations to increase their market shares is the factor expected to drive the loyalty management market between 2016 and 2021." The loyalty management market is projected to grow from USD 1.68 billion in 2016 to USD 4.59 billion by 2021, at a CAGR of 22.2% from 2016 to 2021. Major growth drivers for this market include rising need for competitive differentiation among organizations to increase their market shares, frequent shift in consumer demographics, increasing focus of loyalty programs on customer segmentations, significant rise in the use mobile technologies, and increase in the number of cardholders. In the process of determining and verifying the market size for several segments and subsegments through secondary research, extensive primary interviews of key industry experts were conducted. The break-up of profiles of primary participants is given below: - By Company Type: Tier 1: 40%, Tier 2: 35%, and Tier 3: 25% - By Designation: C level: 45%, Director level: 30%, and Others: 25% - By Region: North America: 30%, Europe: 45%, and Asia-Pacific: 25%, The various Key vendors profiled in the report are as follows: 1. Oracle Corporation (U.S.) 2. IBM Corporation (U.S.) 3. SAP SE (Germany) 4. Aimia Inc. (Canada) 5. Comarch (Poland) 6. Bond Brand Loyalty (Canada) 7. Brierley+Partners (U.S.) 8. Epsilon (U.S.) 9. ICF International, Inc. (U.S.) 10. Kobie Marketing, Inc. (U.S.) 11. TIBCO Software (U.S.) 12. Maritz Holdings Inc. (U.S.) 13. Fidelity Information Services (FIS) (U.S.) 14. MicroStrategy, Inc. (U.S.) 15. Lumata Group (U.K.) Research Coverage: The report provides a picture on the loyalty management market for different industry verticals and regions. It aims at estimating size and future growth potential of the loyalty management market across different segments, such as type of solution, deployment type, organization size, vertical, and region. Furthermore, the report also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, SWOT analysis, recent developments, and key market strategies. Key Benefits of Buying the Report: The report will help the market leaders/new entrants in the loyalty management market by providing them the closest approximations of revenue numbers for the overall market and its subsegments. This report is expected to help stakeholders in obtaining improved understanding of the competitive landscape of the market to gain insights for better positioning their businesses and making suitable go-to-market strategies. The report also helps stakeholders to understand the pulse of the market and provides them with the information on key market drivers, restraints, challenges, and opportunities for the loyalty management market. Download the full report: https://www.reportbuyer.com/product/4604338/ About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: Sarah Smith Research Advisor at Reportbuyer.com Email: [email protected] Tel: +44 208 816 85 48 Website: www.reportbuyer.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/loyalty-management-market-by-type-of-solution-deployment-type-organization-size-vertical-and-region---global-forecast-to-2021-300393749.html SOURCE ReportBuyer |