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Building the analytical bridge connecting millennials to omnichannel retailersNEW YORK, Jan. 16, 2017 /PRNewswire/ -- NRF 106th Annual Convention and EXPO – If MTV, Amazon and online dating have always been present in your life, face it: You're a millennial – that magical, trendsetting demographic retailers covet. Brittany Bullard's new book, Style & Statistics: The Art of Retail Analytics, zeros in on the points where millennials and retailing intersect: omnichannel marketing. Along the way, she helps readers, regardless of tech savvy, grasp how data and analytics fuel success in this complex environment. "As a retailer and a millennial, I want to shine a sustained spotlight on how retailers thrive by analyzing data generated in our contemporary omnichannel world," said Bullard, a Retail Solutions and Analytical Consultant at SAS. "Using analytics strategically solves so many problems – from the shelf through the supply chain. Style & Statistics offers everyone, even non-IT professionals, a better understanding of how analytics can help them." SAS will give away a limited number of copies of Style & Statistics/i> during NRF17. To register for a copy, stop by SAS Booth 2842, where you also can test-pilot SAS' analytics virtual reality experience. Join the SAS omnichannel analytics conversation at NRF17 To learn more about retail analytics and customer intelligence, download the white paper IoT in Retail: Engaging the Connected Customer. Connected retailers prefer SAS About SAS SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2017 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/building-the-analytical-bridge-connecting-millennials-to-omnichannel-retailers-300391077.html SOURCE SAS Institute Inc. |