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Fujitsu Launches Next-generation In-Store Analytics Technology at NRFNEW YORK, Jan. 15, 2017 /PRNewswire/ -- Fujitsu today released an updated version of its in-store analytics technology - Retail Engagement Analytics (REA). REA 2.0 creates a digital ecosystem that enables brick-and-mortar retailers to capture, monitor and analyze real-time customer behavior and gain deep, actionable insights about maximizing sales conversion rates. REA 2.0, alongside the full lineup of industry-leading Fujitsu retail solutions, will be showcased in booth #3905 at the National Retail Federation's Big Show in New York City's Jacob K. Javits Center from January 15-17. The Fujitsu REA 2.0 Solution builds on the solid foundation of capabilities offered in the solution's initial release, but advances retailers' ability to make smart, fact-based decisions in real-time through the following new features:
As a cloud-based solution that collects data in real-time by utilizing Fujitsu-patented Flow Discovery Technology1 as well as RFID and Internet of Things (IoT) technologies, REA 2.0 allows brick-and-mortar retailers to dive into the age of digital transformation, driving actions necessary to optimize everything from staff allocation and store layout to product placement and check-out queues. Types of shopper behavior collected include the number of visits per period, zonal volume of visitors, traffic flow through the store, number of repeat visitors, dwell time and sales department conversions that can be tracked, visualized, monitored and actioned. By leveraging expanded information sources, including camera feeds, point-of-sale (POS) and enterprise systems and external data (e.g. local weather), retailers can enhance shopping experiences to achieve meaningful business outcomes in-store and across the retail enterprise with fact-based trend data to anticipate operational needs more effectively. "Our society has become increasingly digital, so it is imperative for brick-and-mortar retailers to become 'connected retailers,'" said Marc Janssens, executive vice president of Retail t Fujitsu America, Inc. "Retailers need an in-store technology solution that will provide as much insight into their customers as available with online shopping platforms. Fifty-two percent of customers still prefer to make purchases in a physical store2 and Fujitsu is dedicated to helping retailers leverage these untapped in-store insights to bring digital transformation from online to in-store. By changing the way they see their customers and utilizing the real-time insights from the Fujitsu REA 2.0 solution, retailers can provide a better in-store shopping experience, while optimizing their stores and driving sales." Built at scale to process large volumes of data with speed and efficiency, REA 2.0 can be delivered either in-store or from the cloud. To address customer or country-specific privacy needs, Fujitsu can also deliver a privately-hosted version of the solution over its own secure Fujitsu Cloud, delivered via the company's global network of data centers to meet customers' security requirements. Availability Notes to editors
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fujitsu-launches-next-generation-in-store-analytics-technology-at-nrf-300391126.html SOURCE Fujitsu America, Inc. |