TMCnet News
IRI Announces Next Generation Purchase-Based Targeting Capabilities With IRI Verified AudiencesIRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of its next generation targeting solution, IRI Verified Audiences™, which uses the industry's most robust set of frequent shopper program (FSP) loyalty data to enable targeted campaigns based on actual purchase behavior. Purchase-based targeting results in campaigns that achieve a 50 to 100 percent return on advertising spending compared to other targeting methods. "We are leveraging the richest FSP loyalty data available from more than 120 million loyalty cards, dozens of other data sets, thousands of on-demand segments and sophisticated proprietary algorithms to offer the industry's most precise targeting capabilities with IRI Verified Audiences," said Andrew Appel, president and chief executive officer, IRI. "Marketers continue to struggle with getting the right message to the right consumer at the right time because they are often relying on inaccurate or incomplete consumer data. With the verified purchase data available through IRI Verified Audiences integrated with our unmatched data sets, such as credit card purchase data, online click-stream data and mobile location data, we can help marketers seamlessly execute highly targeted campaigns to achieve maximum impact." IRI Verified Audiences provides advertisers and agencies superior quality and depth of data:
About the IRI Partner Ecosystem IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore (News - Alert), Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, PlaceIQ, Research Now, SPINS, Univision and others. About IRI IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events - a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation - is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170111005172/en/ |
