Talkwalker secures €5M funding from Main Mezzanine Capital to spearhead development of AI powered social media analytics for Marketing and PR
LUXEMBOURG and NEW YORK, Jan. 11, 2017 /PRNewswire/ -- Talkwalker, a major player in the social media analytics market, is pleased to announce it has secured €5 million in funding from leading Dutch software investor, Main Mezzanine Capital.
The funding will allow Talkwalker to accelerate development of its existing social media analytics platform while expanding its sales teams in Europe and the US. A major part of the funding will be invested in the further development of its existing artificial intelligence capabilities. This will accelerate the implementation of revolutionary new features which will join existing features such as Talkwalker's business impact metrics, image recognition, IQ Apps and the virality map.
Talkwalker has doubled in size and revenues for four consecutive years and today employs over 120 employees. It has become a must-have service in the social media listening and analytics market; a market that is estimated to grow from $1.6B in 2015 to $5.4B by 2020 according to market research firm MarketsandMarkets.
Talkwalker's rapid growth demonstrates the demand for social data intelligence as brands realize that social media holds vital client and competitor insights, and business data. The Talkwalker platform analyzes visuals and text in 187 languages providing a centralized social data intelligence solution with unlimited users and use cases, plus advanced APIs to ensure data integrity throughout the company. Brands and agencies benefit from KPI-driven, real-time analytics across all media channels which puts them in full control of their brand reputation and social media performance.
Headquartered in Luxembourg, Talkwalker opened its first US office in New York City in 2015. The company has recently gained significant traction through the acquisition of new clients in the US market and is used by brands, agencies, and consultancies. Expert customer service and support are important differentiators for Talkwalker. With this in mind, its goal is proximity to prospects and clients and this fnding will allow for geographic expansion, more local offices, and the hiring of new talent.
"Talkwalker is a leader in the field of social data listening and analytics and we're impressed with its rapidly expanding customer base, global presence and financial track record of profitable high growth" said Lars van 't Hoenderdaal, CEO of Main Mezzanine Capital. "Main Mezzanine provides funding to companies with proven success, good management and sufficient growth potential. Therefore we're excited to partner with Talkwalker in this new expansion phase".
Talkwalker has 600+ clients worldwide from major brands like Microsoft, Hewlett Packard Enterprise, Benetton and PwC, to global agencies like Edelman, Ogilvy, Publicis, and Peppercomm. The platform has been adopted by industries across the board including pharmaceuticals, luxury goods, FMCG, telecoms, hospitality, and retail. Talkwalker's customer base has been doubling each year, and the existing team has also been growing significantly to accommodate this unprecedented expansion.
"Our customer base is expanding daily," said Talkwalker CEO Robert Glaesener. "Successfully facilitated through Tenzing Partners, this substantial investment from Main Mezzanine Capital will allow us to continue building our company, and further develop our product so we can provide even more powerful analytics and insights to boost the social performance of our customers."
Talkwalker has been advised by Tenzing Partners, a Luxembourg-based corporate finance advisor and a member of the Globalscope Partners network.
About Main Mezzanine Capital
Main Mezzanine Capital is part of Main Capital Partners (www.main.nl), an investment and financing company focused on profitable and growing companies in the software and TMT sector within the Benelux and Germany. The funding of Main Mezzanine Capital comes from its own shareholders, as well as high net-worth individuals, family offices and (former) entrepreneurs, who wish to set aside their assets in a responsible and cost-effective manner – according to Van 't Hoenderdaal a sort of "closed crowd fund". Main has provided 12 mezzanine loans so far. Companies in the mezzanine portfolio of Main are a.o. OnGuard, TravelBird, ABIT and The Valley.
Talkwalker (www.talkwalker.com) is one of the world's leading social data intelligence companies. Its cutting-edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and enhances the speed and accuracy of business decision-making.
Talkwalker's state of the art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process 500 million posts from 150 million websites every day. Talkwalker's unique social intelligence software was selected to become a Twitter Official Partner in 2014.
The Talkwalker platform is used by over 600 clients around the world, including Microsoft, HPE, Benetton, and communications specialists such as Peppercomm, Publicis, Ogilvy, and Weber Shandwick.
About TENZING partners
TENZING partners is a European-based Corporate Finance boutique offering M&A and fundraising services to SMEs and Financial Investors. We work with the senior management of private and public companies as well as private equity firms. As a member of the international network Globalscope Partners, TENZING offers cross-border advice through its 51 members in 41 countries.
Contact: Jeff S. Durosko
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