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LS Direct Marketing Announces ClicktoBricks.com Measuring Brick & Mortar Sales to Digital Ad SpendSUFFERN, N.Y., Jan. 9, 2017 /PRNewswire/ -- LS Direct Marketing (www.lsdirect.com) announced today enhancements to SmartDash, their state of the art marketing effectiveness tool for retailers. With the new upgrades, SmartDash (www.smartdash.com) now has the capability to link brick & mortar sales back to website browse activity and the referring websites. "After a tag is placed on a retailer's website, SmartDash can track what websites are successfully driving customers into the stores," said CEO Jeff Horowitz. "This attribution will allow retailers to determine how, and where, to most effectively spend their digital advertising dollars. Brick & mortar retailers now have the ability to track the effectiveness of their digital ad spend in much the same way that online retailers have for years." p>SmartDash offers retailers and online merchants the ability to track the ROI and conversion rates of their marketing programs in real-time. By integrating point of sale data with consumer credit, demographic, weather data, and more, SmartDash provides marketers the ability to track which promotions drive traffic and which provide a better margin.For more information about SmartDash please contact Brian DeLaite at 845-357-1238 Ext. 113 or email him at [email protected]. About LS Direct Marketing: Contact: Danielle Santino; 845-357-1238 Ext. 114 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ls-direct-marketing-announces-clicktobrickscom-measuring-brick--mortar-sales-to-digital-ad-spend-300387379.html SOURCE LS Direct Marketing |