[January 05, 2017]

TechCrunch Announces Contestants for CES Hardware Battlefield 2017

TechCrunch today announced 11 contestants for its fourth Hardware Battlefield, taking place at International CES (News - Alert) 2017 in Las Vegas. The Hardware Battlefield is part of TechCrunch's Startup Battlefield competition and gathers newly emerging hardware companies to demo on a worldwide platform. Competitors have just minutes to pitch a panel of judges for a shot at a $50,000 prize, a Hardware Battlefield trophy and exposure at CES, as well as TechCrunch's global audience.

Founders began submitting their hardware innovations this past fall in hopes of being chosen to launch at one of the biggest consumer electronics' events of the year. To date, 623 startups have participated in Startup Battlefield and as a group raised more than $6.6 billion after appearing on the Battlefield stage.

Hardware Battlefield will take place in the entry hall to the Sands Expo at CES outside of the Eureka Park exhibition hall. Visitors can watch the competition live at 11am PT and 2pm PT on Thursday and Friday and the final round at 2pm PT on January 7th. At home, viewers can watch the event live on TechCrunch.com. The winner will be announced from the TechCrunch stage during a closing ceremony at 4pm PT on Saturday afternoon, January 7th.

"TechCrunch's CES Hardware Battlefield is the ultimate platform for early stage hardware developers to launch their innovative products," said Ned Desmond, COO of TechCrunch. "In addition to penetrating questions about their product and business model from an elite panel of judges, this competition serves as a venue to introduce up-and-coming technologies to consumers across the globe for the very first time."

The list of Hardware Battlefield contestants for 2017 includes:

• BLITAB
• Bloomlife
• Stratio
• Japet
• Matibabu
• Munro Motor
• Pillar Technologies
• ShapeScale
• SirenCare
• SmartyPans
• Venneos

• Noramay Cadena - Co-founder & Managing Director, Make in LA
• Jeff Clavier - Managing Partner, SoftTechVC
• Helen Greiner - Founder and CTO, CyPhy Works
• Dan Gilbert - Founder and Chairman, Quicken Loans and Founder and Principal, Detroit Venture Partners
• Wendell Brooks - President, Intel Capital
• Michelle K. Lee - Director - U.S. Patent and Trademark Office
• Greg Revelle - CMO, Best Buy
• Ken Washington - VP of Research, Ford

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About TechCrunch

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View source version on businesswire.com: http://www.businesswire.com/news/home/20170105006117/en/

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