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inMarket and AMI Entertainment Create Thousands of Responsive Environments with inBar™ Beacon Platform in Bars, Restaurants and Entertainment VenuesLAS VEGAS, Jan. 3, 2017 /PRNewswire/ -- inMarket built its reputation creating contextual mobile experiences at retail stores for the world's largest brands. Today at CES, the Silicon Beach beacon platform announces inBar™, the ambient intelligence platform for brands to digitally engage consumers in entertainment venues. In partnership with AMI Entertainment, a leader in on-premise entertainment since 1909, inMarket will begin to roll out beacons to 23,000 entertainment venues across the U.S. Brands can now engage patrons on their most personal device, precisely when they're enjoying a night out. inBar™ will have the power to turn phones into an "AI assistant" – waking up proactively when consumers need it most to facilitate hyper-relevant, second-screen experiences like:
The program will reach all Android devices via Eddystone compatible beacons plus 50 million comScore-verified monthly active app users across inMarket's SDK platform. "From vinyl, to digital and now online-offline convergence, AMI is a proven innovator of state-of-the-art entertainment equipment for bars and restaurants," said Michael Maas, CEO of AMI Entertainment. "We're excited to partner with inMarket to deliver amazing new contextual experiences to nightlife consumers, while creating the opportunity for brands to engage with hard-to-reach, on-the-go millennials." inMarket's deep experience deliveing contextual content at retail makes for a natural extension to nightlife. With a six-year track record of high-ROI results, inMarket has worked with hundreds of top brands on creative and effective mobile moments at the point of purchase. "With inBar™, we're laying the foundation of the connected bar of the future, while enabling hyper-contextual advertising on premise," said Todd Dipaola, CEO and co-founder, inMarket. "We have six years of experience digitally connecting consumers and brands at retail capacity and we're excited to extend those experiences to bars with AMI as an amazing partner." inMarket will host demos of the future inBar™ UX at CES in Las Vegas from January 4-7, 2017. For more information or to schedule a demo, please visit www.inmarket.com/inbar. For images and UX video, please visit the inBar Media Drive. About AMI Entertainment Network AMI reaches over 20 million U.S. consumers a month through an integrated entertainment platform that combines jukebox music, games, interactive television, and mobile. As a board member of the Digital Place-Based Advertising Association, AMI's content delivery network enables elite brands to engage key consumer groups on a regional and national scale, while also empowering bars and restaurants to promote their own goods and services through on-demand digital signage capabilities. Born in Michigan in 1901, AMI Entertainment Network holds offices today in Grand Rapids, Chicago, and Philadelphia. For AMI's latest innovations, visit amientertainment.com. About inMarket Contact:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/inmarket-and-ami-entertainment-create-thousands-of-responsive-environments-with-inbar-beacon-platform-in-bars-restaurants-and-entertainment-venues-300384550.html SOURCE inMarket |