TMCnet News
ON24 Announces Benchmarking Analytics; Enables Marketers to Measure Performance Against PeersSAN FRANCISCO, Dec. 15, 2016 /PRNewswire/ -- ON24, the world's leading webinar platform, today announced the launch of ON24 Benchmarking, a new feature enabling customers to view and compare their webinar engagement statistics against other companies in their industry. "We're always looking for ways to give our customers the most relevant and actionable data, and ON24 Benchmarking will provide customers with unprecedented apples-to-apples visibility into average engagement and metrics for companies in the same sector," says Sharat Sharan, CEO and Co-Founder of ON24. "This product empowers businesses with critical data that allows them to identify and measure areas of strength and adjust accordingly to maximize performance." While ON24 customers have always had the ability to compare their events to the overall averages of all ON24 customer webinars, the platform's Benchmarking feature takes this application a step further to enhance existing data and give marketing teams a more segmented and in-depth look at their engagement. By breaking down and calculating a wider range of usage details by industry, including specific use cases, such as lead generation and customer experience, ON24 Benchmarking delivers a more granular audience analysis for key metrics, including:
The new offering comes at a time of tremendous growth for ON24, and cements its position as a webinar marketing solution leader. With more than 732 hours of content delivered every hour, ON24 is on pace to eclipse 100,000 webinars in 2016. Earlier this year, Goldman Sachs announced a $25 million investment in ON24, coming after the company saw a 70 percent year-over-year revenue growth in 2015. About ON24: Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,500 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com. Connect with ON24:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/on24-announces-benchmarking-analytics-enables-marketers-to-measure-performance-against-peers-300379261.html SOURCE ON24 |