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Next Gen Listings Network Doesn't Hold Data HostageSweetIQ, the leading local marketing technology solutions provider, today announced the release of its next generation listings network, The Smart Network, which has the capability to list businesses in over 80 search and discovery sites, emphasizing smart, perfect data on channels that matter, over the traditional "bigger is better" approach to listings. "Sites that consumers use to find products and services nearby like Yelp (News - Alert) or Facebook are highly active ecosystems. Their value lies in the crowdsourced information users provide in real time," says Brad Wing, VP Platform and Partnerships of SweetIQ." [The SweetIQ Network] has been built with this knowledge at its core and as a result, creates listings that are active, living pages which are verified directly on each site. The data can be updated in real time and is never frozen or held hostage." The traditional approach of pushing listings to the same set of directories as everyone else is an outdated approach that has shown to be ineffective. When all businesses are listed on the same directories, with no true content differentiation, no one wins. This approach relies on location information being syndicated to a predefined number of directories without organic claiming, and often results in frozen data, a stagnat listings process, and no sustained local marketing performance. The Smart Network takes a different approach:
SweetIQ is changing the way listing networks should be leveraged to meet new market expectations, put the power and control back in the hands of those being listed, and drive real, relevant, and sustained performance. Combined with more advanced local campaigns, it creates the right set of conditions for the execution of a local marketing strategy that drive incentivized consumers to stores, and ultimately, more sales.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20161215005301/en/ |