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Supermarket of the Future Opens Its Doors, Coop Italia and Accenture Reinvent the Grocery Shopping ExperienceCoop Italia, Italy's largest supermarket chain, has collaborated with Accenture (News - Alert) (NYSE:ACN) to reinvent the customer experience in grocery shopping with the opening of its Supermarket of the Future store. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161206005306/en/ Coop Italia Supermarket of the Future(Photo: Business Wire) The new flagship store, located in Milan's University area of Bicocca, provides a welcoming, innovative and informative shopping environment. It merges the physical and digital to recreate the atmosphere of local open-air markets, combined with innovative digital solutions that provide useful product information, while improving store navigation. Accenture helped Coop to completely redesign the supermarket's information architecture. Working with Avanade, a joint venture company between Accenture and Microsoft (News - Alert), Accenture helped implement the IT infrastructure, and analyze and develop point-of-sale touch points. The result is a modular and flexible solution, underpinned by a Microsoft Azure cloud-based platform that can be easily scaled to a large number of stores. "Following the great success and positive feedback we received when we showcased the Supermarket of the Future concept at Expo Milano 2015, we got straight to work to make our vision a reality," said Marco Pedroni, President of Coop Italia. "Using their digital expertise, Accenture and Avanade have helped us redesign the grocery shopping experience through a digital journey that meets customer demand for information, engagement and functionality in a simple and intuitive way." The customer experience is enabled by the implementation of interactive food display tables and smart shelves to make shopping more relevant and personalized by providing customers with a range of product information. The project incorporates a series of technical solutions originally developed by Accenture for COOP at Expo Milano 2015, based on designs by MIT (News - Alert) professor and head of Carlo Ratti Association, Carlo Ratti, the Supermarket of the Future includes:
"Through Coop's Supermarket of the Future, we are bringing to life how the physical and the digital are capable of converging to create an engaging and immersive grocery shopping experience," said Alberto Pozzi, managing director in Accenture's Retail Practice in Italy. "Coop is shaping the future of supermarkets by combining hyper personalization, deep product information and connected devices in-line with customer buying journeys. We are looking forward to continued collaboration and bringing future innovation straight into the hands of Coop's customers." "Avanade is passionate about the power of digital innovation and how it can transform the customer experience. We are particularly excited to have helped Coop make the supermarket of the future concept a reality for its customers," said Stefania Filippone, executive in Consumer Goods & Retail, Avanade, Italy.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20161206005306/en/ |