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Operational Analytics Market Worth 10.93 Billion USD by 2021PUNE, India, December 5, 2016 /PRNewswire/ -- According to a new market research report "Operational Analytics Market by Type (Software, Services), Business Function (It, Marketing, Sales, Finance, HR), Deployment Models (On-Premises, On-Demand), Application, Industry Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the market is estimated to grow from USD 4.65 Billion in 2016 to USD 10.93 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.6%. (Logo: http://photos.prnewswire.com/prnh/20160303/792302 ) Browse 77 market data Tables and 54 Figures spread through 153 Pages and in-depth TOC on "Operational Analytics Market" http://www.marketsandmarkets.com/Market-Reports/operational-analytics-market-221846917.html Early buyers will receive 10% customization on this report. The major forces driving the Operational Analytics Market are data explosion due to emergence of IoT-enabled devices, increasing need for process & operations optimization & control, adoption of advanced data management strategies, and increasing focus on market & competitive intelligence. The Operational Analytics Market is growing rapidly because of the transformation from traditional operational Business Intelligence (BI) techniques for analyzing operational data to advanced techniques and massive surge of structured and unstructured data. Marketing business function is expected to grow at the highest CAGR Operational analytics tools and services are used for various business functions, which include Information Technology (IT), marketing, finance, sales, Human Resources (HR), and others. Marketing is expected to witness the highest CAGR during the forecast period, among all business functions. Operational analytics provides the marketing team with a consolidated and real-time picture of the customer's buying behavior and preferences. Marketing departments capitalize on this information, which helps in creating campaigns that target the audience more accurately and gain a better understanding of effectiveness of the marketing efforts. Manufacturing is estimated to have the largest market size in 2016 The Operational Analytics Market is also segmented into various industry verticals. Out of them, the adoption of operational analytics is expected to be the highest in the manufacturing vertica. The benefits of using operational analytics in the manufacturing sector are to create a competitive advantage by improving the efficiency across the product life-cycle and providing a relationship between decision-making and return on Investment (ROI). North America is expected to dominate the Operational Analytics Market during the forecast period North America is expected to hold the largest share of the Operational Analytics Market in 2016 due to the technological advancements and early adoption of analytics solutions in the region. The market in APAC is expected to grow at the highest CAGR between 2016 and 2021. The primary driving forces for this growth are increasing technological adoption and huge opportunities across industry verticals in APAC countries, especially India, China, and Japan. Inquiry before Buying @ http://www.marketsandmarkets.com/Enquiry_Before_Buying.asp?id=221846917 The report also encompasses different strategies, such as acquisitions, partnerships & collaborations, and product developments, adopted by major players to increase their share in the market. Some of the major technology vendors include IBM Corporation (U.S.), Oracle Corporation (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), HPE (U.S.), SAP SE (Germany), Alteryx (U.S.), Cloudera (U.S.), Bentley Systems (U.S.), and Splunk (U.S.). Browse Related Reports Know More About our Knowledge Store @ http://www.marketsandmarkets.com/Knowledgestore.asp About MarketsandMarkets MarketsandMarkets is the largest market research firm worldwide in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to a multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model - GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. M&M's flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers. We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository. 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