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Videology Releases Case Studies on Cross-Screen TV and Digital Video Advertising CampaignsNEW YORK, Dec. 1, 2016 /PRNewswire/ -- Videology – a leading software provider for converged TV and video advertising – today released a new whitepaper highlighting the importance of leveraging TV and digital video simultaneously to drive the greatest advertising results. In 2016, there are more screens than ever, more content than ever, and more opportunities for clients to get their message out to consumers using smart, cross-screen strategies. And the evolution has happened quickly: In Q3 2014 only 35% of campaigns on the Videology platform were bought in a cross-screen approach; in Q3 2016, almost 90% of campaigns are bought to run on more than one screen. "For today's consumer – especially in the younger demographic – jumping from screen to screen throughout the day is second nature," said Scott Ferber, Chairman and CEO of Videology. "Advertisers need to follow their audience in order to have their message heard; siloed video and TV plans are just not going to achieve the most optimized reach or results in today's multi-screen environment." A follow up to the company's 2014 report, 'Mixing it Up,' the paper, titled 'Still Mixing It Up,' reveals four of the best examples of cross-screen plannng, including:
The full whitepaper can be found at this link. About TV Amplifier™ About Videology Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America. For more information, contact Landin King at [email protected] or 931-252-5472. Logo - http://photos.prnewswire.com/prnh/20130108/NY37257LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/videology-releases-case-studies-on-cross-screen-tv-and-digital-video-advertising-campaigns-300370529.html SOURCE Videology |