CINCINNATI, Nov. 29, 2016 /PRNewswire/ --The Cincinnati Bengals and United Way of Greater Cincinnati today announced they have teamed together to launch CharacterPlaybook™, a digital learning initiative focused on youth character development and building healthy relationships. The digital course, powered by global technology leader EverFi, will be implemented directly in schools throughout the Cincinnati Metropolitan Area.
"The Cincinnati Bengals are excited to join with the United Way of Greater Cincinnati to help launch Character Playbook," said Emily Parker, Cincinnati Bengals Director of Communications. "We hope the students will be excited to learn more about how to cultivate and maintain healthy relationships after hearing about the importance of character development from Bengals players."
The launch event will take place at Riverview East Academy and included current Cincinnati Bengals players William Jackson III, Cody Core, Tyler Boyd, Alex Erickson and Christian Westerman. More than 200 students, district and city officials were in attendance.
"Partnering with the NFL and Cincinnati Bengals is always a win for United Way – and most importantly the children in our community," said Robert C. Reifsnyder, President and CEO, United Way of Greater Cincinnati. "Character education is critical to students' future success and Character Playbook delivers in an innovative, fun way."
About Character Playbook
Character Playbook uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years. The digital course is comprised of six interactive, digital modules that cover key concepts around positive character development, social-emotional learning and building healthy relationships. Designed for students in grades seven through nine, the digital learning experience enables students to engage in true-to-life scenarios that include bystander intervention strategies and positive relationship examples. This initiative was launched nationally during the 2016 NFL Draft and is powered by education leader EverFi, which works with more than 20,000 K-12 schools nationwide.
About The Cincinnati Bengals The Cincinnati Bengals have a strong commitment to making a difference in the community, generating more than $1 million each year for community groups. This includes direct Bengals corporate contributions, NFL Charities, and other efforts with business partners. The Bengals believe there are many great organizations, foundations and charities in the Greater Cincinnati area and choose to cast a broad net to support these groups. With more than 100 organizations supported each year, it would be hard for fans to not have their lives touched by an organization supported by the Bengals. Every level of the organization – from players to owners to coaches to staff – is involved in the effort.
About The United Way of Greater Cincinnati United Way of Greater Cincinnati fights for the education, financial stability and health of every person in our community. We serve a region including Hamilton, Clermont, Brown counties and the Middletown area in Ohio; Boone, Campbell, Kenton, and Grant counties in Kentucky, and Dearborn and Ohio counties in Indiana. www.uwgc.org
About EverFi, Inc. EverFi, Inc. is the education technology innovator that empowers K-12, higher education, and adult learners with the skills needed to be successful in life. Its comprehensive critical skills platform is focused on Financial Education, Digital Citizenship, STEM Career Readiness, Diversity and Inclusion, Entrepreneurship, Character Education, and Health and Wellness. The EverFi Education Network is powered by more than 3,300 partner organizations across all 50 states and Canada and annually reaches 6 million learners. Learn more at everfi.com
Media Contact: Monique Waters Senior Director of Corporate Communications EverFi 202-526-0011 x373
