[November 29, 2016]

1-800-FLOWERS.COM, Inc.'s Digital Gift Card Program Blossoms with CashStar

CashStar, the industry-leading provider of prepaid commerce solutions, today announced that the 1-800-FLOWERS.COM family of brands is utilizing the CashStar Commerce platform to offer consumers digital gift cards for the first time.

Now, consumers can select, purchase and personalize digital gift cards from nine of 1-800-FLOWERS.COM's brands: 1-800-FLOWERS.COM®, Harry & David®, The Popcorn Factory®, Cheryl's®, Fannie May®, 1-800-Baskets.com®, Wolferman's, FruitBouquets.com and Stock Yards®. Digital gift cards are available for each specific brand, but all gift cards can be redeemed across all of the brands, giving consumers more choice and flexibility than ever before.

"With the CashStar Commerce platform, we now have the ability to provide customers with a best-in-class gift card experience," said Jon Mandell, vice president of growth at 1-800-FLOWERS.COM, Inc. "By enhancing the one-stop gifting experience we're known for, we've made it easier than ever for our customers to shop across brands and deliver a smile."

After evaluating a number of digital gift card platforms, 1-800-FLOWERS.COM selected CashStar because its platform provides a comprehensive, best-in-class solution with an easy-to-use interface and intuitive customer experience. In addition, the platform seamlessly integrates with all of 1-800-FLOWERS.COM's existing systems, requiring no extra work from its IT department. CashStar Commerce also enables the brand to offer tailored promotions through the CashStar Marketing application.

"We are thrilled to be working with 1-800-FLOWERS.COM to help its suite of brands maximize the value of the company's expanded gift card program," said CashStar President and CEO Ben Kaplan. "An already well-established e-commerce and gifting leaer, 1-800-FLOWERS.COM's adoption of digital gift cards provides the company with even more opportunities to engage with and provide value to customers."

About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For the past 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. The company's Celebrations suite of services including Celebrations Passport® Free Shipping Program, Celebrations Rewards® and Celebrations Reminders®, are all designed to engage with customers and deepen relationships as a one-stop destination for all celebratory and gifting occasions. In 2016, 1-800-Flowers.com was awarded Silver Stevie "e-Commerce Customer Service" Award, recognizing the company's innovative use of online technologies and social media to service the needs of customers. In addition, 1-800-FLOWERS.COM, Inc. was recognized as one of Internet Retailer's 2015 Top 300 B2B e-commerce companies and was also recently named in Internet Retailer's 2016 Top Mobile 500 as one of the world's leading mobile commerce sites. The company was included in Internet Retailer's 2015 Top 500 for fast growing e-commerce companies. In 2015, 1-800-Flowers.com was named a winner of the "Best Companies to Work for in New York State" Award by The New York Society for Human Resource Management (NYS-SHRM). The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800- Baskets.com® (www.1800baskets.com); premium English muffins and other breakfast treats from Wolferman's® (1-800-999-1910 or www.wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and top quality steaks and chops from Stock Yards® (www.stockyards.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world's top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy (News - Alert), Brookstone, Coach, Crate & Barrel, Dell, Dunkin' Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples (News - Alert), Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail [email protected].

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