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Quotient to Offer Digital Coupons Through National Television AdsMOUNTAIN VIEW, Calif., Nov. 28, 2016 /PRNewswire/ -- Quotient Technology Inc. (NYSE: QUOT), a leading digital promotions and media company that connects brands, retailers, and shoppers, today announced that consumer packaged goods (CPG) brands can now offer digital coupons through interactive TV ads. "We are always looking for innovative ways to advance the promotions industry," said Steven Boal, CEO and Founder of Quotient, whose main consumer property is Coupons.com. "We're excited to add this distribution channel and reach the millions of TV viewers, giving consumers another way to save and brands another way to reach shoppers." The offering is made through a partnership with interactive TV company Ensequence. Traditionally, interactive television's reach has been limited to households with smart TVs or streaming devices such as Apple TV or Roku. This is the first time a company has been able to distribute CPG digital coupons through national TV ads without the need of special hardware. Ensequence has distribution to more than 15 million Comcast customers as well as through 62 network affiliates such as Discovery, AMC, VH1, A&E, the History Channel, National Geographic and more. "We're excited to partner with Quotient, the largest distributor of digital coupons," said Peter Low, CEO of Ensequence. "We are breaking down silos by using the reach and branding power of linear television to drive the promotional valueof couponing for the leading CPG brands. It's easy to deploy, is dynamic and, unlike TV ads in general, is 100 percent measurable." TV viewers will see an overlay on an ad that prompts them to text a code to retrieve a link for a digital coupon from Coupons.com. Then, once they buy the item, they scan the receipt with their smartphone and get a cash-back rebate that goes to PayPal. Alternatively, consumers can print the coupon to use it at checkout. For more information contact [email protected] or visit www.quotient.com. About Quotient Technology Inc. About Ensequence Contact: Tessa Chen Photo - http://photos.prnewswire.com/prnh/20161128/443085 Logo - http://photos.prnewswire.com/prnh/20151022/279702LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/quotient-to-offer-digital-coupons-through-national-television-ads-300368783.html SOURCE Quotient Technology Inc. |