[November 22, 2016]

Extole Announces Loyalty & Membership Solution for Retailers, Supporting New Member Signup and Acquisition Goals Through Advocate Marketing

Extole, the leading advocate marketing platform, today announced its new Loyalty & Membership solution. The retail-specific solution delivers a seamless advocate marketing program more aligned with how consumers experience retail today. The Loyalty & Membership solution includes reward after signup, a new feature that directly benefits retailers by enabling them to reward prospective customers for signing up and then reward advocates when those friends complete a purchase. The flexibility to reward on separate events allows retailers to accomplish their membership signup goals while tracking and rewarding advocates for revenue impact.

"The new retail mantra is that customers are members - so advocacy must encompass more than just driving purchases, it must drive membership," averred Matt Roche, Founder and CEO, Extole. "With our new solution for membership retailers and for loyalty programs, retailers are able to have an advocate program that rewards new members at signup and advocates at purchase. This approach greatly benefits retailers as it encourages loyalty from the initial signup, inspiring customers to become advocates who continue to recommend to their extended network."

Beyond reward onsignup, the Loyalty & Membership solution also includes additions to the Extole platform API. Specifically, a new API to issue account credits and loyalty points blends Extole issued rewards into the existing account and point systems of Extole's retail clients.

Additional capabilities and benefits include:

• Dashboard Visibility: Through the Extole analytics dashboard, retailers gain visibility into the direct revenue impact of their advocates as well as signup rates.
• Program Performance Overview: The dashboard further provides a coherent understanding of accounts created versus purchases, providing a holistic view into how the program is performing.
• Easy Implementation: With features designed to help retailers start quickly, including a visual creative editor, automatic mobile responsive experiences, Akamai (News - Alert)-delivered tags and content, and automated reward delivery, Extole makes creating a powerful, on-brand referral program easy.

With the Loyalty & Membership solution, marketers can tap into their existing customers to drive new account creation, making the acquisition of new customers faster, easier, and more efficient than ever before.

For more information, or to talk to Extole about deploying its Loyalty & Membership solution for your business, please visit: https://www.extole.com/contact-us/.

About Extole

Brands use Extole to turn customers into advocates. Our enterprise advocacy platform and team of experts create beautiful advocate and referral programs, so brands can harness the power of online sharing to the benefit of their bottom line. Extole enables marketers to connect with millions of advocates, scaling word-of-mouth to acquire new customers and increase loyalty using their greatest competitive advantage: their customers.

For more information please visit: https://www.extole.com/

View source version on businesswire.com: http://www.businesswire.com/news/home/20161122005626/en/

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