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Simpli.fi Extends Mobile Geo-Fencing Solution with Event TargetingSimpli.fi, which brings the power of programmatic advertising to localized campaigns, today introduced Event Targeting, the industry's most precise temporal geo-targeting solution. With Event Targeting, Simpli.fi has extended its Geo-Fencing capabilities, giving advertisers the ability to target ads to prospects based on their visit to a particular location during a specific, scheduled timeframe. As its name suggests, Event Targeting uses programmatic advertising to deliver ads to users who have attended an event or set of events at specified locations, dates and time. When a prospect enters a pre-defined, geo-fenced location during a set timeframe, they become a part of an audience that can be targeted both during the event and for up to 30 days afterwards. Given the benefits of geo-fencing campaigns and the return on ad spend they provide, it's no surprise that eMarketer found that nearly 70 percent of programmatic digital display ad spending this year will take place via mobile. Simpli.fi is leading this trend with more than 8,000 live geo-fencing campaigns that target over 200,000 individual geo-fenced locations. The addition of event targeting to Simpli.fi's geo-fencing capabilities brings further benefits to advertisers using the Simpli.fi platform. EVENT TARGETING BENEFITS & SAMPLE USE CASE:
Simpli.fi continues to scale, powered by its strong mobile Geo-Fence offerings that target users based on their current or recent location. In October, 58 percent of its impressions were delivered on mobile devices and its programmatic platform was running more than 50,000 campaigns. Simpli.fi made its debut on the Inc. 5000 list in 2016 and continues to win awards related to localizing programmatic programs. About Simpli.fi Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi's superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses. For more information about the company or partnership opportunities, call (800) 840-0768 or visit www.simpli.fi.
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