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GrayHair Launches eCommerce siteGrayHair announces the launch of its self-service eCommerce site and campaign - Compliance Meets Convenience. This eCommerce site enables businesses to utilize GrayHair's extensive tools and experience in compliance, marketing, high-value communications and consulting scaled to a much smaller market size. The site, www.grayhaircommerce.com, is segmented into the various verticals that GrayHair has supported for close to 20 years. The site is built primarily as a DIY/subscription model, so it's easy to navigate and customer-centric to quickly help a business as a one-time resource or to act as a company's ongoing data and marketing operations. "We have been helping some of the largest financial institutions with their high-value communications and compliance challenges for years. We know that all financial and insurance companies, regardless of size, must meet a variety of regulations. This is our way of bringing our experience to the next level of the marketplace that may be challenged with resources or access to marketing services," said Mark Hollingsworth, eCommerce Product Manager at GrayHair. "The services are competitively priced and being subscription based enables our smaller customers to build a substantial portfolio of marketing and data services." The product group is based on GrayHair's SelectSolutions® platform, its core SaaS (News - Alert) offering, and partner relationships with some of the best in the digital marketing space. GrayHair is working with Stirista, a San Antonio digital media firm that broadens GrayHair's direct marketing services with online campaigns and the ability to build customer profiles using over 400 demographic points. This enables GrayHair's clients, for the first time, to connect the physical address with an email address and social accounts. "We are very excited to be able to offer our data linkage through GrayHair's new product offerings," said Laura Narpaul, Director of Marketing at Stirista. "Pairing our data and services with GrayHair's experience is going to ensure client success." The online site also offers a number of data management products, including GrayHair's VerifyAQ™, an address validation system. It's an easy-to-integrate API and an effective way to mitigate data irregularities at data entry, cart checkout or in the call center. The site will also feature GrayHair's newest service line CAP (Compliance Assistance Program). Using GrayHair's core competencies in tracking and address data management, the CAP product and service line supports compliance, provides total visibility into campaigns and communications, in addition to other significant services around data management. "We've seen the challenges around data with KYC (Know Your Customer) and AML (Anti-Money Laundering) and other Patriot Act regulations. We've built our CAP solution and the delivery channel for a wide-range of compliance regulations from the USPS (News - Alert)® and Federal, State and Local government agencies. The marketing products include extremely competitive packages in digital and traditional communications that are priced and scaled for regional campaigns and initiatives," says Hollingsworth. The grayhaircommerce site includes these product offerings:
This is the first phase of the grayhaircommerce.com launch. Other products and services will be added within the next six to twelve months and will include additional verticals. About GrayHair GrayHair is a data management firm that specializes in compliance, marketing and high-value communication programs for some of the largest financial institutions, insurance companies, government agencies and other organizations. Our experts have decades of experience in postal policy and operations, marketing, and regulatory affairs. We focus on location marketing driven by strategy, data and technology and creating value for our clients. For more information, visit grayhairsoftware.com or grayhaircommerce.com. About Stirista Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email and social channels. Our multi-channel marketing approach allows us to evaluate data unlike other providers, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360 degree view of an individual, getting you in front of the right people through email and online advertising. For more information, please visit www.stirista.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20161103006208/en/ |
