TMCnet News
Avaus to Acquire Swedish Analytics and Data Consultancy Actionbase - Aiming at Increasing Marketing-IQSTOCKHOLM, November 2, 2016 /PRNewswire/ -- Avaus Marketing Innovations will expand its rapidly growing business operations in Sweden. The company entered the Swedish market in 2014. By acquiring the Swedish company Actionbase, Avaus will strengthen its position as the Nordic leader in data-driven marketing. (Logo: http://photos.prnewswire.com/prnh/20161102/435244 ) The number of employees in Sweden will increase to 40. When acquisition is complete, the Avaus Group will have a total of 150 employees.
"Artificial intelligence is the next major trend in marketing. By integrating the data and analytics consultancy of Actionbase into Avaus, we will be better able to help our clients rethink their marketing and improve their results," says Tom Nickels, Managing Partner at Avaus.
Enquiries: Tom Nickels, tel. +358 40 5443348, [email protected] Avaus is the Nordic leader in Data-Driven Marketing. Our mission is to make marketing personal, and connect customers to the things that really matter to them. We help B2B and B2C marketeers drive customer value, marketing effectiveness and results through insight and data-driven marketing programs. With offices in Helsinki, Stockholm and Gdansk, Avaus employs 150 experts in digital marketing, analytics and technology. Avaus has a total of 150 employees in Sweden, Finland and Poland. Our net sales are expected to be EUR 13 million in 2016. |