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Top 7 Vendors in the Mobile and Web Analytics Market from 2016 to 2020: TechnavioTechnavio has announced the top seven leading vendors in their recent global mobile and web analytics market report. This research report also lists three other prominent vendors that are expected to impact the market during the forecast period.
Mobile and web analytics applications have overcome the limitations of human intervention and allow organizations to understand and process big data in time. These applications are not affected by the large volumes of data and its form. Mobile and web analytics use tools like application program interfaces (APIs), real-time analytics, and predictive analytics to derive insights from data by detecting patterns. For example, a user uses websites and mobile websites and applications to access information it desires. Competitive vendor landscape According to the report, there is intense competition among vendors offering mobile and web analytics solutions. Vendors compete to provide analytics solutions that have additional features and competitive pricing. The competition in the market will become more intense with the substantial increase in demand for analytics in industry verticals such as retail, BFSI, healthcare, and manufacturing. Vendors are investing in the development of specific and customized analytics solutions to increase their foothold in the global market. Vendors need to continuously update their offerings with differentiating features as there is less service differentiation. "The extremely fragmented nature of the market is affecting the proportion of target audiences, with vendors struggling to build cogent business cases. In addition, large players require multiple vendors to reduce risks, especially when they wish to discontinue business with a specific vendor," says Ishmeet Kaur, a lead enterprise application analyst from Technavio. Established vendors will acquire smaller vendors to expand their product portfolio and increase their market share. Through such acquisitions, large companies acquire advanced technologies and have an opportunity to enter new markets. In addition, smaller service providers have less success in establishing effective working relationships with end-users, compared with their larger counterparts. Request a sample report: http://www.technavio.com/request-a-sample?report=53901 Technavio's sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more. Top seven mobile and web analytics market vendors Adobe Systems is a publicly held technology company that specializes in digital marketing and digital media solutions. The company provides products and solutions to application developers, enterprises, and digital media professionals for creating, managing, and developing high-impact contents from any device. AT Internet AT Internet offers analytics for both the web and mobile. It supports iOS, Android (News - Alert), Windows 8, Windows Phone, and BlackBerry. It gives real-time monitoring of key performance indicators. comScore comScore (News - Alert) is the cross-platform measurement company that provides products to measures audiences, brands, and consumer behavior. In January 2016, comScore and Rentrak (News - Alert) Corporation with their alliance established solutions for understanding consumers' multiscreen behavior at enormous scale. In October 2015, Google became a division of Alphabet. It is a global provider of IT services that builds products and provides services to organize information. Its technology is focused on improving the user interaction and experience. IBM IBM is an American multinational technology that offers innovative IT products, business solutions, and business consulting services. The company provides solutions under the following portfolios: collaboration, predictive analytics, software development, and systems management. SAS Institute SAS Institute is an American business analytics software company. It develops statistical analysis system (SAS), a software suite for advanced analytics, data management, and business intelligence (BI). The company is a privately held BI and analytical software provider. It offers software services such as business analytics, data warehousing, and data mining worldwide, and manages and analyzes corporate information. Webtrends Webtrends provides a variety of mobile and web analytics solution. It has helped companies derive insights from their customer data to drive digital marketing success. The products provided by the company helps in extracting actionable insights, increase customer engagement, and boost revenue. Browse Related Reports:
Do you need a report on a market in a specific geographical cluster or country but can't find what you're looking for? Don't worry, Technavio also takes client requests. Please contact [email protected] with your requirements and our analysts will be happy to create a customized report just for you. About Technavio Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies. Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. If you are interested in more information, please contact our media team at [email protected].
View source version on businesswire.com: http://www.businesswire.com/news/home/20161027005555/en/ |
