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Global OTT Devices and Services Market Growth at CAGR of 20.6%, 2016-2020: In-House Web Series will be a Key Driver for Market Growth - Research and MarketsDUBLIN, October 25, 2016 /PRNewswire/ -- Research and Markets has announced the addition of the "Global OTT Devices and Services Market 2016-2020" report to their offering. The global OTT devices and services market to grow at a CAGR of 20.6% during the period 2016-2020. Global OTT Devices and Services Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Increased adoption of RTB will be a key trend for market growth. RTB is an online ad serving process, which involves an online bidding process allowing marketers, advertising agencies, and media buying agencies to trade display advertising inventory in real time. RTB vendors provide a suitable platform to carry out this auction process. When a customer visits a publisher's website, it sends a request to the vendor. The vendor sets a floor price for that visitor, and different advertisers are allowed to check the visitor and the floor price and bid accordingly. The winning bid is then selected by the vendor, and the ad of the winning bidder is displayed for the visitor. With an increasing number of consumer metrics available for the vendorsto target their audience, RTB can be the tool that can enhance an OTT vendor's subscriber base. According to the report, growing production of in-house web series will be a key driver for market growth. In-house web series are widely popular online video content since these series provide new and innovative content that interests consumers. For instance, New Zealand's official online rural television channel and online video platform, Rural TV launched an in-house web series in 2016, aimed at encouraging the young rural population in the country to opt a career in agriculture. Key questions answered in this report
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Key Topics Covered: Media Contact: Research and Markets |