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Google Diversifies, Sees Display Spend Soar Over Facebook Despite Continued Drop in Search SpendNEW YORK, Oct. 20, 2016 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing cloud leader, today released its Q3 2016 Digital Marketing Report, demonstrating both continuing trends and changes in digital advertising metrics. Q3 saw the continued downward trend in U.S. paid search spend present over the past two quarters, down 4% year-over-year. Search spend on mobile continues to buck that trend amidst new changes from Google as the giant diversifies within the digital market and explores new monetization opportunities. Facebook programmatic display spend plummeted, down -22% this quarter ahead of FBX closing down in November, leaving room for Google to jump ahead, up 32% YoY. Topics covered in the report include: Search spend continues downward trend, Google diversifies and adds new monetization efforts Mobile search spend up despite overall trend Google display spend increases, Facebook plummets Global Website and Score trends
Digital marketing figures based on client set are released quarterly by IgnitionOne, which manages more than $1.5 billion in digital spend and tracks over $30 billion in revenue for its customers. This is the longest continuously running quarterly report on digital marketing trends and is the latest in a series from IgnitionOne, reviewing trends across the online advertising landscape. This and previous quarterly reports can be downloaded in full at http://www.ignitionone.com/thought-leadership/. About IgnitionOne? With a global footprint of over 450 employees in 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 300 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Optimedia. For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone. Contact: Rachel Jermansky, 212-334-9753 ext. 126 |