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Machine-Learning Powered Marketing Personalization Innovation Unveiled By Nielsen Marketing Cloud in Collaboration with RevTrax®NEW YORK, Oct. 18, 2016 /PRNewswire/ -- Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud and RevTrax SmartOffers®, that continuously updates offer creative based on real-time changes in consumer behavior. Kimberly-Clark is leveraging this new application within the Nielsen Marketing Cloud to more efficiently test their incentive ideas and to increase their return on investment for digital promotions. The application introduces the power of machine learning to offer promotions to provide more relevant customer experiences and better marketing performance. As part of the Nielsen Marketing Cloud's expanding suite of marketing planning, activation and analytics applications, access to RevTrax SmartOffers will help further drive one-to-one marketing tactics that improve customer experience, product sales and drive store traffic. The Nielsen Marketing Cloud uses advanced machine learning and data modeling technology, which adapts consumer segments to up-to-the-second changes in consumer behavior. RevTrax's SmartOffers solution delivers personalized digital coupons that consumers can load on their mobile devices, add to their retail loyalty cards, or print out at home. These innovative capabilities will be brought to bear for Kimberly-Clark beginning this fall. "Access to RevTrax SmatOffers® within the Nielsen Marketing Cloud helps marketers deliver on the promise of one-to-one marketing in very powerful ways," said Damian Garbaccio, EVP Commercial at the Nielsen Marketing Cloud. "Through this collaboration we are bringing the power of real-time and adaptive personalization to brands to help them provide extremely relevant user experiences that, at the end of the day, perform a lot better." "Enabling access to RevTrax SmartOffers with the Nielsen Marketing Cloud brings one-to-one marketing to a higher level," said Seth Sarelson, COO and Co-Founder at RevTrax. "We are helping our clients leverage our real-time, rules-based offer distribution capabilities with Nielsen's powerful data assets and the industry-leading Nielsen Data Management Platform to help CPG brands and retailers serve the right offers to the right consumers." About Nielsen Marketing Cloud About RevTrax Logo - http://photos.prnewswire.com/prnh/20160919/409456LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/machine-learning-powered-marketing-personalization-innovation-unveiled-by-nielsen-marketing-cloud-in-collaboration-with-revtrax-300346349.html SOURCE Nielsen |