TMCnet News
Pandora Rolls Out the Next Generation of Its Artist Marketing PlatformPandora (News - Alert) (NYSE:P), the go-to music source for fans and artists, today revealed the next generation of its Artist Marketing Platform (AMP), a powerful evolution of Pandora's unique suite of marketing tools that includes Artist Audio Messages, Featured Tracks and AMPcast. The redesigned platform makes it even easier and faster for artists - emerging to megastar - to grow an audience, track progress and connect with fans on Pandora. Learn more about Pandora's Artist Marketing Platform: https://youtu.be/LzE-Pdr5qpc In addition to providing valuable data about how an artist's music is performing on Pandora, AMP now features a dynamic feed of an artist's campaign activity as well as performance metrics and suggestions for new campaigns. AMPcast, in limited release since it launched earlier this year, is now open to all artists. Its new features give artists the ability to geotarget Artist Audio Messages, share these messages via social networks or save draft messages to edit at a later time - all from the Pandora mobile app. "Our mission has always been to offer every artist the opportunity to find their audience on Pandora - a fan base of more than 78 million of the most engaged listeners in streaming music today," said Sara Clemens, chief operating officer and head of Pandora's Music Maker Group. "AMP eliminates guesswork, helps break new artists, surfaces new music from established artists and creates new revenue streams." To promote singles, albums, shows or tours, artists can design and schedule integrated campaigns on AMP leveraging a combination of tools that drive listener engagement:
Over the past two years, Pandora has invested in helping artists connect with their fans at scale. The company introduced AMP in late 2014, Artist Audio Messages in early 2015 and AMPCast in early 2016. Pandora also acquired Next Big Sound to help artists quantify the value of other channels including YouTube (News - Alert), Twitter and Facebook and this August, introduced three Next Big Sound charts: Trendsetters, Predictions and Top Spins. To date, more than 6,000 artists are using AMP to make critical career decisions and more than 5,400 Artist Audio Messages have been heard by Pandora listeners nearly half a billion times. For AMP how-to videos, case studies and more, visit http://ampplaybook.com ABOUT PANDORA Pandora is the world's most powerful music discovery platform - a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans. amp.pandora.com | www.pandora.com | Pandora Blog | @pandoramusic View source version on businesswire.com: http://www.businesswire.com/news/home/20161017005371/en/ |