[October 13, 2016] |
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FGX International Introduces Item 8
FGX International, a leading eyewear designer and marketer, announces
the launch of Item 8™, a new line of designer sunglasses from the
globally recognized eyewear brand, Foster Grant. The Item 8 launch
collection features chic, modern designs drawn from worldwide trends and
curated by Foster Grants' design team. Item 8 sunglasses are available
online at item8eyewear.com,
with retail distribution in department and specialty stores in the U.S
starting in 2017.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20161013005274/en/
The elevated line of sunglasses from the Foster Grant® eyewear brand feature fresh, modern designs. (Photo: Business Wire)
The Item 8 line is an elevation of the Foster Grant brand with
trend-focused style and a competitive price point, falling in the
$58-$68 range. With revolutionary designs crafted to combine textures,
colors and patterns, Item 8 sunglasses feature delicate lens shapes,
edgy colors and captivating shape illusions.
The collection is structured in eight unique stories with distinct
aesthetics:
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Black Gold: black frames accented with gold detailing makes for a
potent spell.
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8 Shdes of Pink: pastel and bright pinks make this collection sexy
and edgy.
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Midnight Garden: vibrant colored mirror lenses set against a black
frame.
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Smoke & Mirrors: unexpected, captivating shape illusions sure to stun.
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Mystical Sophisticates: reflective, matte and textured surfaces.
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Day Dreamy: hues of the sky and shades of the sunrise.
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A Tort Story: exotic tort patterns.
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Violet, Meet Rose: the combination of soft, stunning color ways.
"Item 8 is an exciting new venture for Foster Grant," said Matthew Coon,
Creative Director, FGX International. "We challenged ourselves to design
an exquisitely crafted collection that is fresh and modern, and are
thrilled to deliver an elevated product to our devoted customers."
Item 8 offers consumers and retailers an assortment of different high
fashion, modern, eye-catching styles constructed to the highest
standards, using modern manufacturing techniques and premium materials.
All styles feature 100% UVA/UVB protection. Item 8 sunglasses are
available at: item8eyewear.com.
About Essilor The world's leading ophthalmic optics company,
Essilor designs, manufactures and markets a wide range of lenses to
improve and protect eyesight. Its mission is to improve lives by
improving sight. To fulfill it, Essilor allocates more than €200 million
to research and innovation every year, in a commitment to continuously
bringing new, more effective products to market. Its flagship brands are
Varilux®, Crizal®, Transitions®, Definity®, Xperio®, Foster Grant®,
Bolon® and Costa®. It also develops and markets equipment, instruments
and services for eyecare professionals. For more information, please
visit www.essilor.com.
About FGX International FGX International is a wholly-owned
subsidiary of Essilor International. FGX International is a leading
designer and marketer of sunglasses, optical frames and non-prescription
reading glasses with a portfolio of established, highly recognized
eyewear brands including Foster Grant®, Ryders®, Magnivision®,
Gargoyles®, Corinne McCormack®, Solar Shield®, and Polinelli®. FGX
International also holds licenses for brands such as Reebok®, Revlon®,
Ironman®, Dockers®, Nine West®, and Panama Jack®. Based in Smithfield,
Rhode Island in the United States, FGX International has additional
offices located in New York City; San Luis Obispo, California; Toronto,
Canada; Vancouver, Canada; Milan, Italy; Stoke (News - Alert)-on-Trent, England;
Chessington, England; Mexico City, Mexico; Bangalore, India and
Shenzhen, China. For more information about FGX International, please
visit www.fgxi.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161013005274/en/
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