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Red Roof Signs New Multi-Year Agreement With Epsilon For Email Marketing ServicesPLANO, Texas, Oct. 6, 2016 /PRNewswire/ -- Epsilon®, an Alliance Data (NYSE: ADS) company, today announced the signing of a new multi-year agreement with Red Roof®, a leading economy hotel chain in the United States. Epsilon will serve as the company's email services provider. Based out of Columbus, Ohio, Red Roof features over 470 hotels across the United States. The company was voted the best budget hotel brand by USA TODAY in 2014. Recently, Red Roof debuted Red Roof PLUS+®, an upgraded offering promising guests a premium experience at a value price. Red Roof PLUS+ includes a new Premium room type with enhanced amenities and an in-room snack box. As Red Roof's email services provider, Epsilon will leverage its Agility Harmony® next generation digital messaging platform, to deploy targeted email campaigns to existing and potential customers. Epsilon will leverage Red Roof's existing customer database to develop and implement an audience segmentation strategy, identifying customers based on variables such as geolocation, demographics, likeliness to book, and travel history. Customers will receive permission-based, personalized email communications with relevant promotional offers, developed based on their preferences and behaviors. "At Red Roof, our overall marketing strategy is based on meeting and exceeding the needs and desires of our customers. Email is a valuable vehicle to engage our core audience and we are excited about enhancing our existing capabilities," said Marina MacDonald, chief marketing officer at Red Roof. "I'm confident Epsilon will bring sophistication to our email and digital marketing campaigns, based on their knowledge and expertise as well as the sheer scale and functionality of their solutions." "Agility Harmony is going to transform the effectiveness of Red Roof's email and digital marketing campaigns, supporting their existing customer-centric approach and creating deeper engagement with customers," said Bryan Kennedy, chief executive officer, Epsilon/Conversant. "Epsilon is honored to work with Red Roof, a leader in the hospitality space, on a variety of marketing initiatives which will undoubtedly play a critical role in driving customer engagement and return visits. We see tremendous opportunity to build on our relationship over time and introduce more integrated solutions that will deliver business outcomes." About Red Roof® About Epsilon About Alliance Data Alliance Data's Card Services business is a leading provider of marketing-driven branded credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. Follow Alliance Data on Twitter, Facebook, LinkedIn and YouTube. Forward Looking Statements We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.
Logo - http://photos.prnewswire.com/prnh/20051024/ADSLOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/red-roof-signs-new-multi-year-agreement-with-epsilon-for-email-marketing-services-300340119.html SOURCE Alliance Data Systems Corporation |