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Bose® Personal® Sound System Debuts in All-New Nissan MicraToday at the Paris Motor Show, Bose announces the global introduction of its first Small Vehicle Series sound system -- the Bose® Personal® system for the all-new Nissan Micra, available in Europe starting in March 2017. Previewed in a Bose concept demonstration at CES (News - Alert) 2016, the Bose Personal sound system breaks new ground in automotive audio by delivering a superior, driver-focused listening experience to a compact car cabin. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160929005052/en/ The Bose Personal sound system for the All-New Nissan Micra. (Photo: Business Wire) "We have an obsession for pushing the boundaries of what's possible, and that helped us create a sound system unlike anything else available today," said Marc Mansell, vice president, Bose Automotive Systems. "The new Bose Personal system rewards owners of the all-new Nissan Micra with unexpectedly big sound from a small package. In consumer electronics, Bose has built an undisputed reputation around that concept -- and now we're bringing it into the car." Delivering a high-quality listening experience inside a compact car poses many challenges. Bose engineers needed to think creatively and veer far from the traditional approach to system design. This also required exceptionally close collaboration with Nissan to match the system with the sporty and distinctive styling of the all-new Nissan Micra, taking into account everything from the look and placement of the system's six speakers to the expressive industrial design of the Bose Personal Headrest packaging in the driver's seat.
A DRIVER-FOCUSED EXPERIENCE
In addition, all-new Nissan Micra drivers will be able to choose their desired level of audio immersion at the touch of a button through the Bose PersonalSpace Control feature built into the infotainment system's audio settings. The PersonalSpace Control provides an adjustable range of listening options, from precise front-focused sound to a much wider and enveloping experience in which the sound feels like it's coming from places in the car where there aren't any speakers.
POWERFUL SOUND THROUGHOUT And at the higher end of the frequency range, a pair of cross-firing 2.5-cm (1-inch) tweeters -- one in each A-pillar -- deliver sonic clarity and punch that can be enjoyed by everyone, no matter where they are seated. "The Bose Personal sound system is an important part of our fully re-designed Nissan Micra," said Martin Boutard, chief product specialist for the All-New Nissan Micra, Nissan Motor Company. "Bose has been a trusted Nissan partner for nearly three decades, sharing our passion and commitment to delivering high-quality offerings to our customers, and this first-of-its-kind sound system further reinforces that spirit."
BOSE SMALL VEHICLE SERIES Following the all-new Nissan Micra, additional models with Bose Small Vehicle Series systems will be coming to global markets from various car makers. For more information, visit BoseSmallVehicle.com.
ABOUT BOSE AUTOMOTIVE SYSTEMS Today, Bose automotive sound systems are recognized globally as the industry benchmark for performance and customer satisfaction, validated by independent research rating Bose as the top choice among car consumers in multiple global regions. For more information, visit BoseAutomotive.com.
ABOUT BOSE CORPORATION Bose Corporation is privately held. The company's spirit of invention, passion for excellence, and commitment to extraordinary experiences can be found around the world -- everywhere Bose does business.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160929005052/en/ |