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engageSimply Launches First Semantic-Powered Programmatic Content Marketing PlatformengageSimply, a leading marketing tech firm specializing in innovation in the programmatic space, today revealed the industry's first programmatic content marketing platform, Programmatic Plus powered by real time semantic technology. The SaaS (News - Alert)-based suite delivers an alternative to keyword and cookie-based programmatic targeting platforms, delivering ads more effectively through semantic technology capable of processing and extracting the meaning of digital content in real-time for quality ad placements. Unlike cookie profiling or keyword-targeting platforms, engageSimply is a new, evidence-based approach to content development that is, for the first time, connected to contextual programmatic ad buying. "Since programmatic provides scale, achieving quality engagement is the breakthrough," says founder and CEO Judy Shapiro, who previously held marketing leadership roles at AT&T, Lucent Technologies, Bell Labs and CA (News - Alert). "The ads placed have much greater relevance and impact, which means they can leverage programmatic capabilities to scale high quality audience engagement." engageSimply's suite is based on its semantic engine and contextual database for accurate, real-time, topic-based ad placement, giving both B2B and B2C marketers precise, data-driven ad delivery across multiple channels.
Individual modules can be purchased a la carte:
The Contextual Difference: Driven to Deliver Results Leading B2B and B2C advertisers in Financial, Entertainment, Telecommunications, Business Services, Consumer Electronics and Retail have optimized their sales funnel initiatives delivering measurable results:
Partners in the Programmatic Content Marketing Community "The intersection of content marketing and programmatic is inspiring a new ecosystem of partners," explained Ms. Shapiro. "These organizations are integrating with our platform to innovate around quality engagement for all types of marketers."
Ms. Shapiro concludes: "Once we cracked the contextual data code, then we could design our suite for real world marketing practitioners - from creative to account management and media. Topics drive a truly excellent user experience and now marketers can leverage programmatic technology to deliver highly responsive content advertising." To learn more, contact Richard Laermer at RLM PR ([email protected]; 212-741-5106 X225) or visit http://www.engageSimply.com/content-marketing. About EngageSimply™ EngageSimply, the first-of-its-kind programmatic solution, fuses the science of programmatic semantic targeting, distribution and optimization to achieve engagement at scale. Powered by a new class of contextual data, engageSimply's platform sees context in real time so brands can engage the correct audiences, simply. Investors include Mogility Capital and several individual investors. The company is headquartered in New York, with offices in Los Angeles and the Ukraine.
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