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82 Percent of All Online Holiday Sharing is via Dark Social, Research from RadiumOne RevealsSAN FRANCISCO, Sept. 22, 2016 /PRNewswire/ -- RadiumOne, a leading data-driven marketing technology company, today released the results of its Holiday Consumer Behavior Data Report, highlighting how retailers can capitalize on online consumer behaviors during the holiday season. The research showed that marketers have a huge opportunity to reach more potential buyers during the holiday season due to their increase in online shopping, media consumption and social sharing. In fact, the report found that connected devices play an important role in holiday research and shopping, with more than a third of gift givers researching or buying presents online. It also revealed that media consumption increases significantly during the holidays, as most consumers will spend more time online, watch more TV and go to the movies more often. Additionally, one in three consumers will share more content during the holidays than the rest of the year, with 82 percent of all online holiday sharing activity coming from dark social channels such as email, instant messaging and text messaging. Click to tweet: 82% of all online holiday sharing is via dark social says new data from @RadiumOne: http://po.st/holiday-report "Consumers are spending a significant portion of their time online, which has created billions of data points that help marketers identify and predict interest and intent," said Bill Lonergan, CEO at RadiumOne. "Because consumers spend an increased amount of time online during the holiday season, retailers can increase the likelihood of acquiring new customers by aligning their strategy to what consumers are doing. By engaging consumers through all channels, marketers can maximize their holiday shopping campaigns, allowing their dollars to go further." Shopping Habits The study also found that 29 percent of online shoppers will use multiple devices for shopping and research. Desktop was the most common device used (37 percent), followed by tablet (15 percent) and mobile (12 percent). Media Consumption Habits Social Sharing Habits Not surprisingly, sharing activity on Black Friday and Cyber Monday is twice as high as the average for the rest of the holiday season. Key Takeaways
The report looked at the online activities of 1,000 consumers who celebrate the holidays. Anyone interested in the full report and methodology can contact [email protected]. About RadiumOne Media Contacts: Katie Halloran
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/82-percent-of-all-online-holiday-sharing-is-via-dark-social-research-from-radiumone-reveals-300332334.html SOURCE RadiumOne |