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Personalization Enables Organizations to Increase Performance with Tailored ExperiencesPersonalization is no longer optional. To engage, convert, and retain customers, organizations must deliver targeted content throughout the entire customer experience. Those that do will gain significant competitive advantage and return on investment from their digital marketing efforts. Take Amazon.com (News - Alert), for example, which continues to dominate by excelling at offering personalized recommendations. In fact, 56% of consumers say the online retailer demonstrates an understanding of their individual preferences and needs on a regular basis.
"Web personalization is becoming democratized…87% of companies have seen
a lift of at least 5%" In fact, research by VentureBeat on the value of having a personalization strategy found that almost half the companies polled saw an increase of at least 20% in metrics that matter most to their business, and 87% of companies have seen a lift of at least 5%. Personalization Consulting Delivered Blast Analytics & Marketing, a leading digital analytics and marketing consulting company, is proud to partner with Optimizely, the world's leading experience optimization platform. As an Optimizely Certified Partner and consultant, Blast applies its personalization expertise to help enterprise clients deliver targeted content and tailored experiences across every customer touchpoint. Blast has announced the following developments supporting the partnership:
About Blast Analytics & Marketing Blast Analytics & Marketing is a leading analytics and digital marketing consulting company supporting leaders to EVOLVE their organizations. Through its deep expertise and proven process honed over 17 years working with clients worldwide, the company helps enterprises transform their data into actionable insights and better decision making--to do more of what works and less of what doesn't. Visit www.blastam.com.
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