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Premium A2P and P2A Messaging Market Worth $71.60 Billion by 2021 - Driven by Growth in Mobile Marketing & Mobile Payment - Research and MarketsResearch and Markets has announced the addition of the "Premium A2P and P2A Messaging Market by Application, Traffic, Messaging Platform, Industry, and Region - Global Forecast to 2021" report to their offering. The Premium A2P and P2A Messaging Market size is estimated to grow from USD 55.49 billion in 2016 to USD 71.60 billion by 2021. Increased mobile marketing by marketers and application developers, growth in mobile payment and mobile banking applications, ability to receive messages without data connection, and rapid increase in mobile subscriber base are some of the driving forces of the premium A2P and P2A messaging market. Premium A2P and P2A messaging services have been used across various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others. The retail and eCommerce vertical is expected to hold the largest market share during the forecast period owing to constant growth in the number of internet users, proliferation of smartphons, and the increasing number of tech-savvy consumers. APAC is expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period 2016 to 2021. This is due to the large-scale acceptance of premium A2P and P2A messaging services by the enterprises. Companies Mentioned:
Key Topics Covered: 1 Introduction 2 Research Methodology 3 Executive Summary 4 Premium Insights 5 Market Overview 6 Industry Trends 7 Premium A2P and P2A Messaging Market Analysis, By Application 8 Premium A2P and P2A Messaging Market Analysis, By Traffic 9 Premium A2P and P2A Messaging Market Analysis, By Messaging Platform 10 Premium A2P and P2A Messaging Market Analysis, By Vertical 11 Global Premium A2P and P2A Messaging Market, By Region 12 Competitive Landscape 13 Company Profiles 14 Key Innovator Profiles 15 Appendix For more information about this report visit http://www.researchandmarkets.com/research/fld2f7/premium_a2p_and Related Topics: M-Commerce, SMS and MMS View source version on businesswire.com: http://www.businesswire.com/news/home/20160921006242/en/ |
