[September 20, 2016]

New Book Reveals Secrets, Tips, and Advice for CES Success

A new book released today puts more than 35 years of combined marketing and promotional experience in the hands of companies that will exhibit at the biggest event of their year, the International Consumer Electronics Show (CES (News - Alert)). "Operation CES Success" unlocks over 250 secrets for the thousands of marketing, event management, and public relations professionals worldwide who are under pressure to impress customers, the media, and their bosses and leave CES with enough momentum to carry them through 2017.

If you're a technology marketer who needs to get the most out of the quickly approaching CES week, then you need this new book, written to share the tips, tricks, and secrets to transforming your appearance at CES 2017 into a major promotional success. "Operation CES Success" is available both online and in hard copy.

"CES is a big investment for a lot of companies, and there's a lot of pressure on them to get it right since the event has the power to set the tone for the year," said Mike Lizun, senior vice president at Gregory FCA. "Based on our work with clients and years of studying what major media want, the book demystifies what drives success at the event and gives marketers, entrepreneurs, and others the keys to planning and executing a CES that meets every goal."

The book collects decades of combined CES experience from consumer tech PR veterans at Gregory FCA, a top national PR firm, to help create a clear plan for success. Readers will learn five key things:

• How to make this one-week event pay off all year
• What the media is interested in before, during, and after the show
• The 8 questions you should answer before designing a booth
• What events you can't miss-and those that aren't worth your time or money
• How to navigate Las Vegas like an insider during the city's busiest week

"'Operation CES Success' teaches the inside game to leveraging your CES investment and walking away with valuable publicity," said Matt McLoughlin, vice president at Gregory FCA. "From selecting your booth to promoting your new gadget, this never-before-shared information will put you at the top of your game in the crucial months before the show kicks off. Even if this isn't your first time planning a CES campaign, you'll pick up new strategies and lessons learned over more than 30 years of managing clients with some of the most well-covered products at the show."

Download "Operation CES Success" for free now.

About Gregory FCA

Gregory FCA is one of the country's largest public relations agencies, and the largest public relations firm in Pennsylvania. Gregory FCA serves a range of privately owned and publicly traded companies, providing integrated public relations and communications programs that build brands, grow revenue, increase shareholder value and create visibility. Visit Gregory FCA at http://www.gregoryfca.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160920006846/en/

[ Back To TMCnet.com's Homepage ]