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Ebates Taps Stars From Twin Peaks and Mr. Robot for New Ad Campaign
[September 20, 2016]

Ebates Taps Stars From Twin Peaks and Mr. Robot for New Ad Campaign


Today, Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, announced a new television and online ad campaign that aims to dispel skepticism about cash back shopping.

Created by San Francisco's Duncan/Channon, the humorous campaign is set in a "Skeptics Anonymous" support group as the attendees grapple with the idea that it's actually possible to get real cash back for shopping online. In one of the spots, the scene opens on the group lying on the ground, indulging in "laugh therapy."

"There's no way Ebates gives cash back at my favorite stores," a man says between laughs. The moderator of the group assures him they do, and the room falls silent when she snaps a "Big Fat Check" out for them to see. View Ebates' new "Skeptics Anonymous" spots here:



"All the ads in the new campaign are funny, upbeat and informative," said Kevin H. Johnson, CEO of Ebates. "The ads address a key concern shoppers may have-that getting paid to shop is too good to be true-directly, boldly and with humor. We're excited to invest in this campaign as a way to build the Ebates brand among shoppers."

Directed by duo Adam & Dave, who were recently nominated for an award by the Canadian Screen Awards for their work on the sketch comedy series "A Dore to Winnipeg," the videos feature Aaron Takahashi of Mr. Robot and Kimberly Robertson of Twin (News - Alert) Peaks, who will be reprising her role as Lucy in the much-anticipated sequel to the beloved David Lynch series in early 2017.


"When we hear that Ebates pays us money for simply doing the shopping we were already going to do, our skepticism meters redline," said executive creative director, Anne Elisco-Lemme. "This campaign hangs a lantern on, and has fun with, that natural skepticism. If even the pathologically skeptical among us can start to see the light, surely we can, too."

The ads began airing on TV September 12 and will also be featured on Facebook (News - Alert) and other select online outlets, including Ebates' social channels. Holiday-themed spots are planned for later this year.

About Ebates

Ebates rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 2,000 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal (News - Alert). From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free-with no rebate forms to fill out and no points or miles to redeem-the site supports a strong community of savvy shoppers across the country and around the world.

Ebates is a registered trademark of Ebates Performance Marketing, Inc. Rakuten is a registered trademark of Rakuten, Inc. Facebook is a registered trademark of Facebook, Inc. YouTube (News - Alert) is a registered trademark of Google Inc. PayPal is a registered trademark of PayPal, Inc.


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