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Hawthorne's SVP George Leon Moderating Panel Discussion at Programmatic Insider Summit in Lake TahoeLOS ANGELES, Aug. 22, 2016 /PRNewswire/ -- Hawthorne the leader in brand response advertising, announced today George Leon, Hawthorne's Senior Vice President of Media/Account Management will moderate a panel discussion titled "Programmatic Video: Building And Buying the Shareable Story" during the upcoming Programmatic Insider Summit. The August 23, 2016 session will explore multiple topics and provide answers to questions including:
Mr. Leon will encourage each panel member to share their own diverse experiences with programmatic video. Panel participants include:
The 2016 Programmatic Insider Summit will take place at The Resort at Squaw Creek, in Lake Tahoe, "I'm thrilled to return to the Programmatic Insider Summit, this time as a panel moderator," said Leon. "We'll discuss various best practices that ensure programmatic video content is engaging and builds awareness while also helping brands reach their KPIs." Mr. Leon manages Hawthorne's brand response TV (BRTV) strategy, execution, and analytics. He also drives the company's data science and "big data" initiatives for a broad range of clients including 3M, Brother International, Equifax, Hamilton Beach, HomeAdvisor.com, Transamerica and zulily. A 20-year industry veteran, Mr. Leon has experience in every aspect of agency account management, media planning and analysis, data analytics and team building. About Hawthorne: Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hawthornes-svp-george-leon-moderating-panel-discussion-at-programmatic-insider-summit-in-lake-tahoe-300316492.html SOURCE Hawthorne |