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King Fish Media Announces Website Launch for CoLucid PharmaceuticalsBEVERLY, Mass., Aug. 18, 2016 /PRNewswire/ -- King Fish Media, a digital and content management marketing agency, announced today that it has launched a new website on behalf of its client, CoLucid Pharmaceuticals, Inc., (NASDAQ: CLCD), at www.colucid.com. CoLucid is a Phase 3 clinical-stage biopharmaceutical company developing lasmiditan oral tablets for the acute treatment of migraine in adults. "CoLucid's objective is to provide key information to three core stakeholder groups: prospective patients, physicians and the investment community. Each stakeholder group has a different set of information needs," said King Fish president Cam Brown. "King Fish specializes in creating websites that deliver clear information paths for diverse user groups and provide visitors with actionable information to ensure their experience is as complete as possible. CoLucid is utilizing a combination of illustration, infographics and textual treatments to guide visitors through their unique information needs." King Fish was engaged by CoLucid for site development, launch and delivery of dynamic content on an ongoing basis. King Fish's work centered on bringing a strategic focus to content management and brand identityfor CoLucid. "We retained King Fish based on their strong track record of creating effective public-facing digital content that highlighted complex pharmaceutical information," said CoLucid's President and Chief Executive Officer, Thomas P. Mathers. "King Fish took an innovative company and product with intricate audience segmentation and designed a website that presents CoLucid's key messages and corporate materials in a clear and compelling manner. King Fish demonstrated a strong understanding of our business, technology and lasmiditan development program, and helped us create a website that effectively communicates with each of our key stakeholder groups." "It's more than a simple content integration. It's about helping a client look at digital media differently," Brown said. About King Fish Media About CoLucid Pharmaceuticals, Inc. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/king-fish-media-announces-website-launch-for-colucid-pharmaceuticals-300315307.html SOURCE King Fish Media |