TMCnet News
Shine Technologies and Econet Wireless Group to Bring Benefits of Ad Blocking to 40 Million SubscribersShine Technologies and Econet Wireless are proud to announce a deal to bring network-level ad blocking to 40 million subscribers across Africa. The agreement marks the first availability of Shine's network-level ad control technology in Africa, following a similar agreement with the Three Group in Europe. An analysis of Econet's network performance has exposed that the prevalence and unchecked behavior of AdTech is robbing its subscribers of up to 40% of their data plans. Placing the benefit of its consumers first, the introduction of Shine's ad blocking technology is seen as a way to help subscribers protect and manage their data consumption. Under the terms of the agreement, which was facilitated by Cumii International, the first roll-out will take place in Zimbabwe, with ad blocking coverage turned on automatically for all subscribers. All remaining Econet Group regions will follow in succession. Shine CEO and co-founder Mr. Ron Porat said, "We are proud to be able to bring the benefits of ad blocking to all of Econet's subscribers. AdTech abuse is a global phenomenon, and in Africa in particular, it is devastating to consumers' limited data plans." Econet Wireless Zimbabwe CEO Mr. Douglas Mboweni said, "We are delighted that we have taken the lead in ensuring that customers hve control of unsolicited ads. This will lead to quicker loading and cleaner looking web pages free from advertisements, lower resource waste in terms of bandwidth and memory. This goes a long way in solving the issue of bill shock resulting from unsolicited adverts. In addition there are privacy benefits gained through the exclusion of the tracking and profiling systems of ad delivery platforms." Mr. Mboweni added that, "It would be remiss not to acknowledge the role played by our partner Cumii in bringing this service to our subscribers in Zimbabwe." About Shine Technologies: Shine Technologies helps consumers protect themselves from negative ad practices, including: tracking, targeting, PII data mining & cellular data theft. With Shine's network-level solutions deployed, MNO's and fixed-line operators can protect both subscribers and their infrastructure investments from bad operators. Learn more at: www.getshine.com About Econet: Econet is a privately held diversified telecommunications group with operations and investments in Africa, Europe, South America, North America and the East Asia Pacific Rim, offering products and services in the core areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks. The company also has investments beyond the traditional telecoms sector, which include financial services, insurance, e-commerce, renewable energy, education, Coca-Cola bottling, hospitality and payment gateway solutions. The company's focus is on the positive transformation of its customer's lives and the communities in which it operates under the payoff line - "Inspired To Change Your World." www.econetwireless.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160818005042/en/ |
