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Brian Solis of Altimeter, a Prophet Company, to Present The State of Influencer Marketing Webinar on Tuesday, August 23, 2016TapInfluence, the only influencer marketing SaaS (News - Alert) platform uniquely combined with a high-performing marketplace and services offering, today announced an upcoming webinar presented by Brian Solis, principal analyst at Altimeter, on his recent report, The Influencer Marketing Manifesto, taking place Tuesday, August 23rd at 1:00pm ET. The State of Influencer Marketing will cover the jointly released study by TapInfluence and Altimeter, on the value of influencer-driven marketing in the face of declining digital ad results. The Influencer Marketing Manifesto, is one of the first in-depth studies of both marketers and influencers uncovering the why, where, and hows of influencer marketing investments, and what changes must take place to continue the category's rapid growth. Solis will cover the most important aspects of the report, including why influencer marketing works and how to run a successful influencer marketing program. To register in advance for this free event, please visit: https://www.brighttalk.com/webcast/13095/216607.
About TapInfluence TapInfluence's complete SaaS platform, coupled with an engaged influencer marketplace and strategic services, is the leading solution facilitating real conversations between consumers and brands. The company enables Fortune 1000 brands to tap into the power of digital influencers and their authentic, trusted voices. With its influencer marketing automation platform, TapInfluence customers increase market share and amplify revenue growth through scalable reach and optimized engagement to achieve unprecedented ROI. In a recent independent study, TapInfluence proved that influencer marketing drives 11x the return on investment annually versus any other form of digital media. TapInfluence's Fortune 1000 customers include Kraft, Horizon Organic, Silk, and P&G, as well as top agencies such as Golin, RhythmOne and AMP. TapInfluence is privately held, with headquarters in Boulder, Colo. and Mountain View, Calif. The company is backed by leading venture capital firms Noro-Moseley Partners, Grotech Ventures, Access Venture Partners and Knollwood Investment Advisory. For more information, visit www.tapinfluence.com. About Altimeter Altimeter, a Prophet company, is a research and strategy consulting firm that helps companies understand and act on disruption. In July 2015, Prophet acquired Altimeter Group, to bring together forward-thinking digital research and consultancy under one umbrella to help clients unlock digital transformations. Altimeter was founded in 2008 by best-selling author Charlene Li, focusing research in digital transformation, social business and governance, customer experience, big data, and the Internet of Things. Altimeter is based in San Francisco, CA (News - Alert). For more information, visit http://www.altimetergroup.com.
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