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ScaleLab Tops 2 Billion Monthly Views; Focuses on International ExpansionLos Angeles-based multi-platform network, ScaleLab, has surpassed 2 billion monthly views and 90,000 online video influencers, as of July, 2016. The company credits its rapid growth to international expansion, specifically the opening of an office in Sao Paulo, Brazil. ScaleLab opened its Brazil office in August, 2015, in order to capitalize on the fast-growing Spanish and Portuguese-speaking brand markets. Since that time, ScaleLab Mundo, as it is now known, has grown to 500 million monthly views and more than 25,000 influencers. Similarly, ScaleLab Russia, the company's Russian-speaking arm, was launched less than six months ago and already accounts for 300 million monthly views and 8,000 influencers. Continuing its international expansion momentum, last month the company launched ScaleLab Germany, ScaleLab Benelux and ScaleLab Baltics, and has plans to debut divisions in Asia, India and the Middle East later this year. "Non-U.S.-based brands and influencers are underserved by social mdia firms that don't speak their language and don't understand the culture," according to David Brenner, CEO of ScaleLab. "It takes effort to build a meaningful presence in Brazil, Russia, Germany, for instance, but the upside is unlimited." 90,000 online video influencers make ScaleLab the third largest MPN in the world based on total members. Brenner, however, points out that the MPN's sizable stats are merely complementary to the company's ultimate goal. "ScaleLab is more than a content aggregator," according to Brenner. "We are a digital media studio, with content production, brand integration, talent management, and even a publicity division under one roof." About ScaleLab LLC: Based in Los Angeles, New York City and Sao Paulo, Brazil, ScaleLab is a digital media studio and multi-platform network (MPN), which encompasses 92,000+ online video influencers, 158 million subscribers, and over 2 billion YouTube (News - Alert) views per month. Founded in 2013, the company's services include brand integration, talent management, content production, publicity, and software licensing. Subsidiaries include brand marketing firm Disruptiv Agency, Spanish/Portuguese arm ScaleLab Mundo, and regional divisions in Russia, Germany, Lithuania, and the Netherlands. For more information, please visit: www.scalelab.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160816006323/en/ |
