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RetailMeNot Announces Launch of the Retail Industry's First Promotions IndexAUSTIN, Texas, Aug. 16, 2016 /PRNewswire/ -- RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (www.retailmenot.com/corp), announced today the launch of the retail industry's first-ever Promotions Index. The RetailMeNot Promotions Index leverages the largest promotions database and measures two key areas:
Access the RetailMeNot Promotions Index at https://www.retailmenot.com/corp/index/. "Many retailers' promotional plans are based on a variety of factors unrelated to market indicators or competitive data," said Marissa Tarleton, CMO, North America, RetailMeNot, Inc. "As a strategic partner to retailers, RetailMeNot created the index to provide insights into the promotions landscape that will help retailers become more successful with their investments." To understand the promotional strategies of large national retailers, RetailMeNot and TechValidate surveyed 110 retail marketing decision makers among the top 750 retailers in the U.S.:
"The RetailMeNot Promotions Index is a starting point for retaiers to become more strategic in what is now a large, sub-optimized part of their business," said Tarleton. "We continue the conversation on a one-to-one basis between our internal retail experts and our retail partners for a deeper dive into competitive insights and category performance data. When retailers achieve an optimal promotional strategy versus customer demand, they can more effectively balance margin and growth." According to Sucharita Mulpuru, vice president and principal analyst at Forrester Research, "In a market where the overall size of the retail pie is stable and retailers are competing for wallet share, it is critical to know how your organization stacks up against other firms."1 Retailers now have the ability to examine aggregated average promotions in their category over a specified amount of time, essentially helping them decide what's competitive and how to optimize their promotions. In addition, the index provides insights into consumer engagement and whether it's a buyer's or seller's market. For a deeper dive of market data and insights, retailers can have direct conversations with RetailMeNot experts to help build strategies and best-in-class practices unique to their core business goals. Survey Methodology About RetailMeNot, Inc. Media Contact 1 "The Retail eCommerce Metrics That Matter," Forrester Research, March 3, 2016. https://www.forrester.com/report/The+Retail+eCommerce+Metrics+That+Matter/-/E-RES105561 Logo - http://photos.prnewswire.com/prnh/20130626/DA38415LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/retailmenot-announces-launch-of-the-retail-industrys-first-promotions-index-300313808.html SOURCE RetailMeNot Inc. |