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Swirl Launches Application on Oracle Marketing AppCloud to Power Personalized Omnichannel Marketing Based on In-Store Shopper BehaviorBOSTON, Aug. 4, 2016 /PRNewswire/ --Swirl Networks, Inc., the leading in-store digital marketing technology provider and Silver level member of OraclePartnerNetwork (OPN), announced today that it has launched a mobile presence management and marketing application now available on the Oracle Marketing AppCloud. Swirl's Mobile Presence Management and Marketing Platform for Oracle Marketing Cloud enables marketers to improve performance by leveraging in-store shopper behavioral data to target and personalize the digital content and messages they deliver with Oracle Marketing Cloud. The Swirl platform leverages digital location signals including GPS, WiFi and Bluetooth beacons to generate first-party shopper behavioral data that Oracle Marketing Cloud customers can use for enhanced personalization across different marketing channels. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record. The Swirl Mobile Presence Management and Marketing Platform enables Oracle Marketing Cloud customers to originate a new set of behavioral data that can be used to augment existing customer profiles and help enhance marketing program effectiveness. Swirl's DataBridge™ technology enables a real-time data feed that allows marketers to access online and offline customer profiles in order to help personalize marketig communications at any touchpoint. With the Swirl platform, marketers can:
"The ability to deliver truly personalized digital experiences is dependent on a deep understanding of each individual consumer that a marketer serves," said Hilmi Ozguc, Founder and CEO, Swirl. "The integration between Oracle Marketing Cloud and Swirl's Mobile Presence Management and Marketing Platform enables marketers to create richer customer profiles based on both online and offline behaviors, and then use this data to deliver more relevant content across marketing channels and touchpoints. We are excited to be working with Oracle to bring this powerful new capability to leading enterprise marketers." Oracle Marketing Cloud customers can visit Swirl in the Oracle Cloud Marketplace to install the application and access Swirl's Mobile Presence and Marketing Platform. About Swirl Networks About Oracle Marketing AppCloud About Oracle PartnerNetwork Trademarks Media Contacts: Rob Murphy Logo - http://photos.prnewswire.com/prnh/20160413/355119LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/swirl-launches-application-on-oracle-marketing-appcloud-to-power-personalized-omnichannel-marketing-based-on-in-store-shopper-behavior-300309115.html SOURCE Swirl Networks, Inc. |