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Visible Measures Announces Integration with LiveRamp, Furthers Commitment to Providing Robust Digital Media Targeting CapabilitiesVisible Measures, the leader in content advertising data and technology, today announced that it has finalized an integration with LiveRamp™, the leading provider of data connectivity and onboarding services, allowing brands to utilize their offline data for targeted digital media campaigns. With this new integration, clients can now onboard their offline first-party data, overlay intelligence from Visible Measures' (News - Alert) massive video dataset, and create audience segments for targeting purposes. Although many brands collect customer data, it can be challenging to share this data at scale with marketing platforms if technical integrations have not been established. With the LiveRamp partnership, Visible Measures is able to execute video campaigns while seamlessly tapping into crucial data, saving brands from investing extensive internal resources and time on integrations with low match rates. "Brands gain a competitive edge when they connect their data with other unique, high-value data sets in the marketplace," said Travis May, president and GM, LiveRamp. "Through our partnership with Visible Measures, marketers gain the ability to run digital media campaigns that are more efficient and relevant for each consumer." "LiveRamp provides the data connectivity to help Visible Measures' clients improve customer interactions on multiple channels and devices," said Brian Shin, founder and CEO, Visible Measures. "As a result of this integration, our global client base will be able to leverage their own customer segments that they've built, and successfully target video ads towards the audiences that they care about the most."
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