Casio G-SHOCK Releases Layered Color Band

DOVER, N.J., July 28, 2016 /PRNewswire/ -- Casio G-SHOCK announces the layered color band to debut in the GA100L Military Color Series, available in August 2016 for the back-to-school shopping season. Featuring a new type of band developed through bi-color molding, the five models in the GA100L Military Color Series feature distinct, alternating colors for the inner and outer surface of the band.

Inspired by the two-tone contrast of a military flight jacket's inner lining, each watch features an inside surface coloring that is also visible from the edge of the band and through the band holes. The GA100L Military Color Series presents rich color contrasts for the fall season – the GA100L-1A with black on the outside and green on the inside surface, GA100L-2A with blue on the outside and orange on the inside, GA100L-4A with orange on the outside and black on the inside, GA100L-7A with white on the outside and black on the inside, and GA100L-8A with beige on the outside and black on the inside.

All five timepieces are equipped with an Auto LED Light Feature, Shock and Magnetic Resistance, 200M Water Resistance, 48 City World Time (+ UTC) and 4 Daily Alarms (+ 1 Snooze Alarm), a 1/1000 Second Stopwatch (1,000Hr) and Countdown Timer (24Hr), plus both 12 Hour and 24 Hour Military Time Format, all in a 51.2mm case.   

The GA100L Military Color Series will retail for $99 USD available beginning in August at the G-SHOCK NYC SoHo store, select Macy's, select fashion boutiques, and www.gshock.com.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch ofall time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

FOR MEDIA INQUIRIES CONTACT:

Erica Mapa / Kellyn Slone
Cornerstone
(212) 741-7100
[email protected] 
[email protected]

Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
[email protected] 
[email protected]

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SOURCE Casio America, Inc.

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