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Technavio Announces Top Three Emerging Trends Driving the Preschool or Child Care Market in China Until 2020
[July 26, 2016]

Technavio Announces Top Three Emerging Trends Driving the Preschool or Child Care Market in China Until 2020


Technavio's latest report on the preschool or child care market in China provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

Jhansi Mary, a lead analyst from Technavio, specializing in research on K12 and higher education sector, says, "The increased number of working women has been a major driving factor contributing to the growth of the market. According to the World Bank, in 2014, women constituted 49% of the total population in China and 46% of the country's labor force. Young women from rural areas are moving to Tier 1 and Tier 2 cities in China for better opportunities. Jobs in the public sector are popular among working mothers because of shorter and more feasible hours than in the private sector."

Outlook of the preschool or child care market in China

Enrollments in preschool or child care centers in China were valued at 435.3 million in 2015 and is expected to reach 587.1 million by 2020, growing at a CAGR of over 6%. The rise in the preschool and child care market has led to the rise in competition among vendors in the market. Many kindergartens and schools are trying to enhance children's skills by relying on interactive and individualized learning experiences driven by new technologies. Many kindergartens in the Tier 1 cities, such as Shanghai and Beijing, are focused on helping parents to create a specific environment at home for children aged 3-6 to help them in learning and education.

The child care market in China has seen an intense rivalry among vendors who are competing on expanding the business to all the geographical locations in the country. Many international schools entering the market are focusing on increasing their customer base by ensuring high quality customer service. The Montessori School of Shanghai is dedicated in providing authentic Montessori education benefits that establish healthy attitudes for both children and adults.

The top three emerging trends driving the preschool or child care market in China according to Technavio education research analysts are:



  • Implementation of child care services at workplace
  • Adoption of international curriculum
  • Rising need to learn English

Implementation of child care services at workplace

"Many organizations are providing daycare centers with personal baby-sitters at the workplace. Such an implementation by organizations not only satisfies personal commitments of employees but also helps them improve productivity. Companies collaborate with major leading vendors of child care centers by implementing their curricula and training methods. Such services by companies are most likely to be adopted by employees as parents can get to meet their children at regular intervals and also reduce the commutation time between child care centers and workplaces. Hence, adopting child care services at workplaces helps to grow the market," adds Jhansi.


Adoption of international curriculum

The footprint of various international schools and kindergartens in China has led to a major change in the educational curriculum. These international schools follow the western educational system, which has led to the increase in enrollments of children from the elite class and upper middle-class families.

This system is adopted by all of the new vendors entering into the child care market due to the rise in interest among parents towards the learning of both western and Chinese educational systems. This implementation of international educational system has led to the increase in enrollments in all domestic child care centers eventually driving the growth of the market.

Rising need to learn English

English is a widely spoken language in China. As a result, it has become the most required foreign language in the school curriculum. This has influenced many parents in providing their children with English language training prior to primary education. The rise in demand from parents has prompted private preschool education centers to provide English language as a part of the curriculum. New Oriental Education & Technology Group, RISE Education, and Disney (News - Alert) Consumer Products are the key players in the preschool market as they offer modern learning methods to promote education at the preschool level. Moreover, the deployment of modern techniques has increased the demand for English proficiency as instructions are mostly available in this language. Hence, these advances will boost the market growth considerably in the future.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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