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Influitive Celebrates Local Advocate Marketing Success Stories at Events Across North AmericaTORONTO, July 21, 2016 /PRNewswire/ -- Advocate marketing experts Influitive, in partnership with Referential and The Starr Conspiracy, announced The Advocacy Advantage events in San Francisco on July 26th and Austin on July 28th. At the series of events, B2B marketers will learn firsthand how their peers mobilize hundreds of customer advocates to build buzz, excitement and pipeline. The series continues in the fall in Boston, Toronto, Chicago, Seattle, and San Jose. "Existing marketing approaches have hit a wall as buyers tune out noise, and turn instead to their peers. Marketers now must deliver a great customer experience, one that sparks a genuine advocacy movement to cut through the noise," says Jim Williams, VP of Marketing at Influitive. The event series equips marketers to use authentic peer opinions to influence buyer decisions, and comes as leading research firms call for B2B companies to prioritize advocate marketing as a key marketing investment. "As Influitive's first certified partner, Referential is proud to co-host the first Advocacy Advantage series. The events are an opportunity for practitioners to adopt an advocate marketing strategy to gain a sustained competitive advantage," says David Feber, Founder and CEO of Referential. The San Francisco event speakers include:
The Austin event speakers include:
The events are a precursor to Advocamp 2017, the only conference for marketers focused on how businesses can spark customer engagement and advocacy to drive growth and delight customers. Over 750 marketers attended in March 2016 and 60 videos were released detailing advocate marketing strategies. Advocamp 2017 will take place April 3rd-5th 2017 in San Francisco. Future Advocacy Advantage events include the following and tickets will become available on influitive.com/events:
About Influitive Logo - http://photos.prnewswire.com/prnh/20160720/391683LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/influitive-celebrates-local-advocate-marketing-success-stories-at-events-across-north-america-300301971.html SOURCE Influitive |