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Technavio Announces Top Three Emerging Trends Impacting the Global Automotive Voice and Speech Recognition System Market Through 2020Technavio's latest report on the global automotive voice and speech recognition (VR) system market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline. The global automotive VR system market is expected to grow at a CAGR of over 11% during the forecast period. Siddhartha Jaiswal, a lead analyst from Technavio, specializing in research on automotive electronics sector, says, "The industry is in a state of technological flux, and the players that come up with the best possible solution within an acceptable timescale are expected to take up the mantle of being the breakthrough companies, which can help them carve out a massive market share for themselves." The top three emerging trends driving the global automotive voice and speech recognition system market according to Technavio automotive research analysts are:
VR systems to become sub-modules of integrated assistant systems Automakers supply fully integrated suites like Ford's (News - Alert) SYNC and Fiat's Blue&Me, which not only provide a common interface to most of the car's electronic functions but also incorporate VR to control these connected systems through an elaborate set of commands or simply real-time natural language processing (NLP) in some cases. What is most interesting is the fact that these suites of overarching electronic control systems were developed much earlier compared than the VR components. So when VR did come to the market, it was swiftly incorporated by the respective automakers into their exiting platforms. VR systems thus, are a part of the much wider suite of functionalities in the automakers' electronic platforms. Cloud-based VR systems to drive automotive telematics usage VR systems are of three types: on-device, off-board, and hybrid. Of these three, the off-board systems, which primarily utilize cloud facilities to provide VR services to the users, are expected to assume prominence in the development plans of automakers. However, for such a system to work in an automobile, it becomes necessary to have uninterrupted connectivity to the Internet. This is also because connectivity to its cloud services for fast execution of user queries would be the unique selling proposition of these systems. Currently, telematics in automobiles largely depends on OEM-driven subscription-based systems like OnStar, or carrier-based systems based on 3G/4G packages. "Dedicated on-board and off-board telematics development is expected to broaden the telematics universe," says Siddharth. Sonic curtains and virtual space cubes to eliminate noise and make VR systems more effective One of the reasons why the current VR system misinterprets commands is that the driver's voice is usually drowned out by in-car noise. In order to fix this issue, it has been suggested that automakers could layer on noise suppression systems in their vehicles. While this may be counterproductive in the case of chatting between those seated in the front and rear seats, Harman International has been involved in an effort to cancel noise for the benefit of automotive VR systems. This effort has led to the invention of an innovative system, which creates a noise-blocking sonic curtain between the front and rear seats. We expect such sonic curtains to become standard accessory in cars, with effective VR systems. It must be noted that sonic curtains do have limitations, and therefore, R&D effort should be concentrated in the direction of creating localized sonic curtain technology, which can block unwanted in-car noise from interfering with the VR system's work, as well as allow the passengers to naturally talk to each other. Another innovative method of noise cancellation is the creation of a so-called virtual cube in space, wherein the VR system is able to sense sound originating only from within this space. Browse Related Reports:
Do you need a report on a market in a specific geographical cluster or country but can't find what you're looking for? Don't worry, Technavio also takes client requests. Please contact [email protected] with your requirements and our analysts will be happy to create a customized report just for you. About Technavio Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies. Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. If you are interested in more information, please contact our media team at [email protected].
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