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How to Get and Keep Customers in the Digital AgeDENVER, July 14, 2016 /PRNewswire/ -- Digital initiatives – such as mobile marketing, social media ads, and search engine marketing – are gaining ground for customer and prospect outreach. Yet, while companies understand the value of reaching new and existing customers in their customers' channels of choice, many still struggle with how to best use the data to drive sales. In fact, in a recent study, CMOs rated their companies an average of 3.2 out of 5 on their ability to develop and use customer insights. In order for companies to ensure that they are effectively leveraging customer data to reach their business goals, leaders from across functions – including sales, marketing, and technology – need to work together, with digital data at the center. Only then will they realize all the benefits associated with their digital initiatives. This month, TeleTech's eNewsletter, Dialogue, takes a close look at how effective data management can drive better customer acquisition and retention. The July issue includes:
The Dialogue eNewsletter is published 12 times a year and has been designed to inspire customer experience excellence. Each issue contains the best customer-centric thought leadership and in-depth research articles. Click here to subscribe. ABOUT TELETECH
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/how-to-get-and-keep-customers-in-the-digital-age-300298954.html SOURCE TeleTech |